I would appreciate it relinquishing privacy for better services and more accuracy.
You've been duped. Google and Amazon tell you that they need to invade your privacy to deliver better results (though they say it in a nicer way!) because their business model is 100% based on selling your personal data to advertisers, which they can't do otherwise. This is not the case for Apple, and it is their absolute competitive advantage that Google, Amazon, Facebook and Twitter etc have no way of competing with. It is entirely to Apple's advantage to protect your privacy, for real, in everything they do. It may mean that it makes Apple's job harder, but correspondingly, it's not something they can afford to undermine either.