Tim Cook's Apple is the Apple we need?

Discussion in 'Apple, Inc and Tech Industry' started by Rogifan, Jun 29, 2015.

  1. Rogifan macrumors P6

    Rogifan

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    #1
    So says Dan Moren at Macworld

    http://www.macworld.com/article/2940431/tim-cooks-apple-is-the-apple-we-need.html
    Tim Cook might be the right guy to lead Apple right now but I don't think it's for the reason Moren suggests. To me Cook may be the right man for the job because of how big Apple has gotten and Cook is excels at making sure the trains run on time. But it seems like where Steve Jobs was obsessed with products Tim Cook is obsessed with social policy. Contrast his commencement speech at Auburn in 2010 to the one he delivered at GW this year. The first was completely non political and somewhat similar to Job's address at Stanford. The second was much more political and quite honestly not nearly as good. People talk about Jony Ive's promotion being a sign of having one foot out the door. But I wonder if perhaps Cook wouldn't be more at home running for congress or the senate in Alabama than running Apple.
     
  2. decafjava macrumors 68020

    decafjava

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    #2
    Hmmm, Tim Cook as Congressman? Not sure myself, I think he's a very good CEO for the reason you mentioned-and frankly most of the changes Apple has done were needed. Interesting article I ran across while I watched stocks tumble in anticipation of a "Grexit":
    http://www.foxbusiness.com/technology/2015/06/29/taylor-swift-and-new-kinder-gentler-apple/



    The author also discusses Apple music and it's prospects but I think he is correct in Apple making some effort to be a bit more open to admitting mistakes and criticism. I think Tim Cook is part of the reason why.

    I still think Apple has a lot of work to do-I agree they really need to tighten up their software QC as of late for just one example, they do need to hire more people at Cupertino (probably they will). I remain optimistic overall.
     
  3. keysofanxiety macrumors 604

    keysofanxiety

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    #3
    Urrrgh I don't know, I'm in two minds. Recent updates to the AppleCare protection regarding batteries is a fantastic move. They've got some excellent products and the read speeds on the rMBP's SSD are atrociously quick, it's the absolute perfect computer for using Logic X with loads of plugins. The CPU on the iPhone 6 is exceptionally powerful, and the next iterations of iOS/OS X concentrating on performance enhancements is brilliant.

    However the move with soldering the Mac Mini and introducing low performance 1.4GHz Mac Mini/iMac, and a riMac with worse specs than its previous gen ... the 8GB iPhone still being sold, 16GB base storage since the 3GS ... bits like that seem to contradict the "we only think of the consumer" mentality.

    So there's a lot of good -- providing you can afford the higher-tier models, I suppose. :(
     
  4. Martin81 macrumors regular

    Martin81

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    #4
    I watched nearly all keynotes from 2006 onwards. With Steve Jobs on stage it seemed all a bit uptight. There is definitiv a change since Tim Cook is hosting.

    One big hope would be lower prices.
     
  5. maflynn Moderator

    maflynn

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    #5
    I'm split on him as the best CEO for apple. My opinion of him as changed for the positive, but yet I do question him leading the helm.

    I think some of the stuff he's done has been good, i.e., the Apple watch, yet I think the sharpness and attention to detail that apple had when Jobs was running the show is dulling. I look at the latest set of changes to the UI in Yosemite, El Cap, the Apple Watch, and Apple Music (iOS and iTunes) and I see a UI that is less intuitive. I can't tell you how many times I had to do the "For You" music process in iTunes. Seemed very clunky and not intuitive at all.

    I think Cook struggled to find himself early on with the keynotes. So far no one has been able to replace Job's stage presence. I think the keynotes have improved a lot over the past few years but they're no where near what they were when Jobs ran the show.
     
  6. loby macrumors 6502a

    loby

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    #6
    Times change, the world changes, so Tim Cook may be the best CEO currently for Apple as far as what the world is wanting. Not to say it is better than when Steve Jobs was at the helm, but looking at current demands and times, maybe Tim Cook is the C.E.O. that Apple needs...or wants right now. New times, New Era, new customer base demands different leadership, so Tim may be that person right now...

    My personal belief is that Tim Cook should maybe stay away from politics and social issues and focus more on making the best products in the world. That is why he is C.E.O. of a technology company. The vision of Apple is to make the best products in the world and by doing that, put a dent in the Universe..." This is what I thought WAS their vision, I may be wrong, but that is what I thought the founder said was the goal.

    Change the Universe by making great (or best products), not by involving in social, political or personal belief stuff, stick to technology. Focus on the goal: Make the BEST products...Does Apple make the BEST products now or yet...NO, so do that first and if you have extra time, you can do your personal or the other stuff. Apples pays him to make sure Apple makes the best products...Just because Apple has a lot of money, does not mean that they are the top. Microsoft may be on their way back and if Apple does not be careful, they may lose quickly if they get involved with other things and not finish their primary goal.

    Unless that too has changed.... :(
     
  7. Oudinot macrumors regular

    Oudinot

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    #7
    I could do without his PC BS. He should stick to running Apple and drop his political, left wing crap
     
  8. Rogifan thread starter macrumors P6

    Rogifan

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    #8
    I agree that Apple Music is a bloated mess in many ways but I think this is the time when Cook's leadership team needs to step up. For me the buck with Apple music stops with Eddy Cue.
     
  9. lowendlinux Contributor

    lowendlinux

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    #9
    He's doing fine even in his politics he's just different and that's not necessarily a bad thing.
     
  10. peterdevries, Jul 3, 2015
    Last edited: Jul 3, 2015

    peterdevries macrumors 68040

    peterdevries

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    #10
    People are always insisting on Steve needed to be CEO of Apple. There is no denying he was very successful from 2000 until his death. Most of that is attributable to two things:

    1. His attention to detail in everything that was Apple. From Hardware Design, Software Design until the layout of manufacturing setups. Not willing to budge on a certain set of principles about those and to delay product introductions to improve them was also a big factor in this. Basically his drive to get it absolutely right.

    2. The mobile computing market in all its aspects was wide open in the 2000s and Steve was the first to realise the potential in many segments of that market: mobile music, mobile phones, tablet computing, ultrabooks etc. All areas where others had dabbled but were largely unsuccessful because they lacked number 1 (see above).

    Apple has grown massive over the years and it is by no means the same company as it was in 2006. It is larger in terms of size, market, product diversity and importance in all segments. This makes it much more challenging to govern and due to the interests of shareholders and the market impossible to adhere to number 1. Holding back products because they are not ready is something that in the current market is simply not accepted anymore. So speed and market anticipation are critical. Look at the iPhone 6. Before that came on the market many consumers jumped to the larger Samsung Galaxy series, which in many respects has improved in quality and is becoming or striving for equality to the iPhone.

    So, with the new market and growth situation that Apple is in, Apple needs a CEO with a set of skills that I'm not sure Steve had. That does not mean that (if he were still alive) there is no room for Steve. Quite the contrary I think. I think Apple is better with Steve than without him, and there are possibilities for him to do number 1 (not THAT number while) while not in the role of CEO. Ive is doing a similar thing. He has created an organization around him that enables him to have final accountability, but that frees him from those things that distracts him from his core competence: design.

    The question that you ask I think is the wrong one. People keep bashing Cook because he is not an innovator himself (which is rubbish considering his innovations in the SCM area). People need to leave the mindset behind that Cook should be the new Steve. What Steve has done quite successfully is leave behind an organization that in many respects has Steve's skills, passion and capabilities ingrained. That is much more powerful than one guy at the end of the chain that yells "this looks like crap, do it again".

    So the questions that need to be asked are (IMHO):
    -Is there enough innovative power within Apple now and does the organisation have the structure and processes to challenge that innovative power into successful products?
    -Does Cook have the strategic market insight to identify new markets in the same way that Jobs did? It is this ability that is needed to keep Apple being successful as at some point mobile computing as a market will dry up.
     
  11. peterdevries macrumors 68040

    peterdevries

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    #11
    Funny that you say that. I think it is absolutely amazing. Need some more time for discovery of it but I'm genuinely pleasantly surprised every time I open the "for you" section and discover something to listen to that makes me think "damn this app already now knows me really well and I would love to listen to this!".
     
  12. Rogifan thread starter macrumors P6

    Rogifan

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    #12
    The curation part seems to be working well but the UI/UX needs work. The New section has 15 different subsections. For me discovery is difficult because there are so many different places to go. When you tap on the ellipse next to a song you get 11 different menu options. And many people probably won't know what they all do. What's the difference between a Play Next and Add to Up Next? What does Start Station do? And why a Share Playlist option when you select the ellipse next to a specific song as there's also an ellipse at the top of the playlist. Seems redundant. Also the top of a playlist has the share sheet icon but the ellipse also has a Share Playlist option which brings you to the same place as when you tap on the share sheet icon. Again duplicative and slightly confusing. If Apple simplified the UI a bit I think it would be so much better.
     
  13. loby, Jul 3, 2015
    Last edited: Jul 3, 2015

    loby macrumors 6502a

    loby

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    #13
    Great statements and agree, but you may have contradicted your statement in regards to whether Cook not needing the ability as Jobs...

    In this New Era of Apple, Cook does not have to have the skill set of identifying new markets as Job and his intuitive insight possessed (though is technically the job of a C.E.O. as WAS defined in old era). Cook has a team or a very large marketing team now (hired over the last few years) to fill in the gaps and skill sets that Job had that he does not have. What Cook has done (to give Him credit) is where he falls short on skill sets (the many that he does not have compared to Jobs) he hires others to do the work instead. Cook has skills that Jobs did not have and this is what makes him Cook: He has a strong ability (it seems) to work and collaborate in team efforts compared to Steve Jobs. Again, I am not saying that Cook is better or not in comparison to Jobs, but given what Apple has evolved to be...Cook MAY be the person that Apple wants...not necessary good or bad.

    Personally, I prefer a Jobs type of leader, JUST because he had more sight for making "the best products ever". Apple today I think does not have that as the top priority (maybe now 2nd). More concerned with cashflow than begin the best. Look at the mac mini, the MacBooks (though good but not the best possible like it use to be). Everything is milked along to make people buy the next version each year. Hold off on the best of some technology if you can get the consumer to buy the thing that could have been in the next version etc. Good money making tactic and good for business, but no products as the "best" ever out as was their vision in the beginning (though yes things change).
     
  14. Rogifan thread starter macrumors P6

    Rogifan

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    #14
    OK let's be real here. People said the same thing about Apple under Steve Jobs. Do you have specific examples of MacBooks that were "the best" under Jobs but now are only "good" under Cook? Go look at the thread here when the unibody Macs were announced in 2008. Post after post complaining about specs, pricing, keyboard, glossy screen etc. Here's a few examples...

    http://www.macrumors.com/2008/10/14/apple-announces-new-macbook-pros-updates-macbook-air/

     
  15. peterdevries macrumors 68040

    peterdevries

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    #15
    People tend to forget the mistakes and large disasters that Jobs also produced. Think about cracked matchbook cases and graphic chip solder issues.
     
  16. petvas macrumors 601

    petvas

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    #16
    I think the last 18 months have shown how Steve Jobs' absence has changed Apple. The company has started creating products that Steve would have never ever allowed to be released to public. Have a look at the Watch with its unintuitive user interface. Have a look at Apple Music, again with its very unintuitive interface.
    This is not the Apple I love. Tim Cook and his team need to go back and think about what makes Apple unique...
     
  17. decafjava macrumors 68020

    decafjava

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    #17
    Seriously? Read post number 14 by rogifan.
    http://forums.macrumors.com/threads/tim-cooks-apple-is-the-apple-we-need.1895858/#post-21552060

    I wish this trope of "Steve would never have done this" would just stop.
     
  18. gnasher729 macrumors P6

    gnasher729

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    #18
    You will be glad to hear that Apple got rid of PCBs (polychlorinated biphenyls) in their products a long time ago. Unless you think that caring for the environment is political, left wing crap as well.
     
  19. petvas macrumors 601

    petvas

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    #19
  20. peterdevries macrumors 68040

    peterdevries

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    #20
    You cannot attribute all the changes of the recent years solely to the absence of Jobs. So many people make the mistake of thinking this is the only variable. Much more important in this respect is the market that has changed dramatically over the past three years. Even if Steve were still alive, the product lines would not be dramatically different.
     
  21. peterdevries macrumors 68040

    peterdevries

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    #21
    That is just nonsense. Which of the products has become more complex in the past three years? The only thing that has received criticism for being too complex is the UI of the watch. And before you retort that "Jobs would never have allowed this", please think of MobileMe and Ping.
     
  22. petvas macrumors 601

    petvas

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    #22
    Steve Jobs was someone that could just say no to many things. I have the impression that Tim Cook's Apple isn't like that. I miss intuitive UIs from Apple. Products become more complex. I just hope that this won't happen to the Mac too, because then I would start thinking about alternatives..
     
  23. petvas macrumors 601

    petvas

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    #23
    MobileMe and Ping were simple, but failed for other reasons..

    The new Apple Music app has a really bad user interface.
     
  24. decafjava macrumors 68020

    decafjava

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    #24
    IYO, it's doing a lot more than the old app...
     
  25. peterdevries macrumors 68040

    peterdevries

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    #25
    The point I'm making is that Jobs' QA was not infallible. He also made mistakes and was notoriously bad at correcting them or admitting to them.

    Cook's Apple has become far better at listening to the customer. The streamlining of OS X is working out quite well if you are not a tinkerer (for which Windows is better suited anyway) and iOS is also getting better (e.g. Split screen multitasking, something many customers have been requesting for ages).

    I don't see how one bad user interface in one app suddenly makes Apple "bad at making things simple". Apple's qualities 5 years back and now during Cook cannot just be condensed into that sole quality. Apple was en is much more than just "simplicity".
     

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