Tim Cook's Email to Apple Staff Regarding Supplier Responsibility Report

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 13, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Earlier today, Apple released its 2012 Supplier Responsibility Progress Report, an annual report that was supplemented for the first time by a public list of over 150 companies that supply components and manufacturing services to the company.

    As related by French site MacGeneration, Apple CEO Tim Cook sent the following email to company employees today addressing the developments on the supplier responsibility front:
    Today has been a busy day on the environmental responsibility and worker rights fronts for Apple, with the company also announcing a partnership with the Fair Labor Association to monitor conditions at suppliers' facilities and an expanded recycling program in the UK, Germany, and France. News also surfaced today regarding Apple's efforts to transition to halogen-free power and USB cables for its products.

    Article Link: Tim Cook's Email to Apple Staff Regarding Supplier Responsibility Report
  2. miles01110 macrumors Core


    Jul 24, 2006
    The Ivory Tower (I'm not coming down)
    Not sure why it took until Tim Cook was CEO to do this, but good on them.
  3. R2D2 xx macrumors member

    Apr 8, 2010
    i wonder if he was thinking about Microsoft (XBox) when he wrote that.
  4. gugy macrumors 68030

    Jan 31, 2005
    La Jolla, CA
  5. TWSS37 macrumors 65816

    Feb 4, 2011
    Good to see Tim caring about human atrocities, unlike his predecessor.
  6. ls1dreams macrumors 6502

    Aug 13, 2009
  7. SeattleMoose macrumors 65816

    Jul 17, 2009
    Der Wald
    Kudos To Tim & Apple

    For trying to take the "high road"!!!
  8. thetexan macrumors 6502a

    May 11, 2009
    Or you could take some of those billions of dollars you're sitting on and those new billions of dollars in profits you make and work with suppliers to open some factories in the US.
  9. admanimal macrumors 68040

    Apr 22, 2005
    They may have just joined the FLA, but Apple has been doing supplier responsibility reports since 2007.
  10. mbh macrumors 6502

    Jul 18, 2002
    Or possibly, This American Life knew that Apple was due to release their annual report on their suppliers and figured that this was a good time to pump up the publicity.
  11. Thunderhawks Suspended

    Feb 17, 2009
    I don't think it took Tim to become CEO to do this.

    These programs were most likely in place already, just not used for PR.

    Impossible that even under Jobs Apple wouldn't monitor its suppliers.

    Apple is too smart for that.
  12. alent1234 macrumors 603

    Jun 19, 2009
    i miss SJ. he would have hired hit men to kill anyone who dares to speak badly of apple and kept things secret like they should be
  13. mjtomlin Guest

    Jan 19, 2002
    Because Steve Jobs never caved into the "bragging" mindset that all expect. He knew Apple was doing the right thing and that's all that mattered to him. This is what infuriated Green Peace the most - that Steve Jobs never gave them what they wanted... an environmental roadmap, which is how Green Peace rates companies; not on what they do, but what they promise to do whether they do it or not, which seems really stupid.

    I think being the former "supply guy," Tim Cook is more in tune with what's expected and more willing to be transparent about it, especially since he's the one that made it happen.
  14. hurley999jb macrumors newbie

    Jun 15, 2010
    Los Angeles, CA
    Where is China's Government?

    This is a nice "courtesy" response from Apple, and I am sure MSFT, etc. have similar practices in place due to all the negative publicity in recent years.

    Seems the real issue is the [lack] of Chinese government intervention. It should be other nations pressuring them to shape up along with Apple, etc.

    It is sick this issue even exists.
  15. mjtomlin Guest

    Jan 19, 2002
    Yeah, this is the dumbest post of the year so far.

    Do you really think that this only happened after Jobs was gone? This has been going on a long time, they just never released their findings until now.
  16. grapemac macrumors regular

    Jul 10, 2008
    To do what?

    Something that irks me after reading the WSJ article and comments is the lack of mention that these reports are annual and have been going on since 2007. The first sentence of the WSJ article implies that, along with the supplier list, this is the first time Apple has released such a report. The comments made by several readers there also suggest that these folks think this is the first time Apple have conducted these audits and so, of course, assume it's all down to pressure due to the recent Foxxconn employee conditions reports.

    The only difference between this report and last year's is that this one is more thorough. Much in the same way as the only difference between the 2011 and 2010 reports is that the 2011 report was more thorough.

    It's frustrating that this wasn't communicated in - what I've been led to believe is - a high-profile newspaper.
  17. Shrink, Jan 13, 2012
    Last edited: Jan 13, 2012

    Shrink macrumors G3


    Feb 26, 2011
    New England, USA
    I really want to believe that Apple is taking these steps in earnest, and not just some PR b**sh**. If it helps sell more product - fine. I don't care about motivation, I only care about actions. If Apple is seriously pursuing improved conditions for the workers who produce stuff for them, I think that is commendable.

    And, yes, I know the responsibility ultimately lies with the companies employing the workers. Apple's power lies in the potential threat to stop doing business with the offending company and take their business elsewhere. That's powerful incentive for the companies to comply with Apple's "Code of Conduct".

    I do think that Apple has every right to set standards for companies with which they do business. They can't force the companies to comply - they can give them a choice. This choice is frequently cited by those saying that if workers don't like the working conditions, they can leave the company and get another job. This, too, applies to the company and it"s continuing relationship with Apple.
  18. Bisz macrumors regular

    Apr 19, 2010
    ON, Canada
    I'm liking all of the communications we've seen from Tim, he seems like a great guy to lead Apple.
  19. VanMac macrumors 6502a


    May 26, 2005
    Rampaging Tokyo
  20. swb1192 macrumors 6502

    Dec 4, 2007
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 5_0_1 like Mac OS X; en_US) AppleWebKit (KHTML, like Gecko) Mobile [FBAN/FBForIPhone;FBAV/4.1;FBBV/4100.0;FBDV/iPhone4,1;FBMD/iPhone;FBSN/iPhone OS;FBSV/5.0.1;FBSS/2; FBCR/Verizon;FBID/phone;FBLC/en_US;FBSF/2.0])

    If these are the kinds of things Cook does for Apple, ... I love it.
  21. applesith macrumors 68030


    Jun 11, 2007
    Who cares if it's because they genuinely care (they probably do) or if it's for PR. Either way they rolled out this initiative. End result is the same.
  22. sarge macrumors 6502a


    Jul 20, 2003
    the question I have is why Macrumors (Arn & co.) didn't post about the TAL podcast. Was this an editorial decision, an economic decision, or an oversight?
  23. dbit macrumors regular

    May 2, 2006
    Bottom line, everyone knows these factory managers change everything up when the auditers come through. What good is an audit if everybody knows and management puts on a huge dog and pony show?
  24. iBagwan macrumors newbie

    Aug 19, 2006
    San Luis Obispo, CA
    It is great but it would be nice if he was as concerned about his retail employees. Allowing Work Place Bullies in Apple management at retail stores is the utmost abuse. Work place bullies are hard to catch because they are devious but even harder to catch when HR protects them. Our local store (SLO) has had the entire original staff "Managed Out" by a work place bully in less then a year. That is dozens of dedicated and well trained employees that were abused because of one person. THAT is right here in our backyard.
  25. rkahl, Jan 13, 2012
    Last edited: Jan 13, 2012

    rkahl macrumors 65816

    Jul 29, 2010
    Hey Tim, How bout bringing Apple back home to the USA instead of worrying about underage labor and living conditions.

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