Because that's not Apple's MO. If it was they wouldn't have a $100 billion stash.Apple need to just use their $100 billion stash and cut deals directly with content providers. Problem solved.
Not sure why this is so difficult.
Because that's not Apple's MO. If it was they wouldn't have a $100 billion stash.Apple need to just use their $100 billion stash and cut deals directly with content providers. Problem solved.
Not sure why this is so difficult.
Because that's not Apple's MO. If it was they wouldn't have a $100 billion stash.![]()
Here's the thing: cable sucks. I don't want to get a "package deal" that includes channels I don't want. This is an industry Apple needs to reform, and it's going to take more than simply making a set-top box.
Instead of working with cable providers, Apple should go straight to the content creators. Offer an AppleTV with live, streaming television channels you can purchase a la cartè. Each channel costs 99¢ per month, or something similar.
They could have iTunes Store integration ("Want to see this program commercial free? Download now.") The ability to watch TV when I want and how I want would break the strangling hold cable providers have on Americans.
While an Apple set-top box would be cool, it would be awesome to see Apple give consumers a totally new format to watching television.
Apple need to just use their $100 billion stash and cut deals directly with content providers. Problem solved.
Not sure why this is so difficult.
It sounds like this article is basically describing an Apple version of Google TV. . . which was not really a major market success. ("plug your cable box into our extra set-top box and get your cable company content (which you already had) through our UI!")
Can someone explain why this would be useful? It is of no interest/use to me because I don't pay cable companies for TV at all. And, frankly, the DVR UI's I've experienced with TWC and Dish Network are just fine, so if I WERE paying for cable TV I probably wouldn't spring for the extra Apple UI unless it was no additional cost. Any tangible improvement in having an Apple-designed interface on a TWC DVR is marginal at best.
I set up my system with Apple TV's to completely avoid having to pay a monthly fee for a cable service. Instead, I use EyeTV on my mac to record shows off my OTA antenna and then serve them to my Apple TV's. The ATV is also jailbroken so I can do Hulu (free) and Free Cable streaming of TV shows from the content-providers' web sites.
legalities. Especially when the cable company basically owns the network and the studio that provides at least a major chunk of that content.
as I've noted before, HBO has 3 of the 4 top torrented shows and yet they continue to post legal downloads like iTunes 2 months after the dvds came out. not to mention that's US only and the prices are a tad ridiculous
Didn't stop Google from launched their one cable company.