First, the current contracts content creators and/or cable channels (HBO, ESPN, etc.,) have with cable companies limit what can be done right now. Secondly, what's the motivation for 'teaming' with Apple when there are 10's of millions of other devices out there (everything from internet ready TVs to video game consoles to blu-ray players) that can receive streaming content too? I mean, if I'm HBO and down the line I decide to sell HBOGo directly to customers (no cable TV service required) why would I limit myself to just

TV?