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The fact that you don't need to register your credit card information one more time? You might not realize, but that goes a long way with a majority of consumers
Agreed. I'm looking forward to this Mac App store. It gives me a place to browse for apps and if I want to buy I don't have to worry if I am going on some rip off site or even just some one who runs their business shoddily. Apple already has my credit card info and have proven themselves at least not to be some shady guy on the internet (go look up reviews on decormyeyes.com to see what kind of people you have to worry about buying online). And it's one less place that has my credit card info stored somewhere since I can just buy through Apple.