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Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets.

Apple_watch_series_5-new-case-material-made-of-titanium-091019.jpg

Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6, which starts at $799, is currently listed as unavailable in the US and other major markets for pick-up in retail stores and delivery. Apple hasn't stated the Apple Watch Edition for the Series 6 is being discontinued; however, with less than two months before the Apple Watch Series 7 is released, Gurman hypothesizes what the latest shortage could mean.
Apple hasn't said that the Apple Watch Edition is discontinued, so here's my theory. With just weeks to go until the next version of the Apple Watch, Apple has nearly run out of the titanium models. Given the high price point, Apple probably only made a small amount expecting they wouldn't sell very well. They likely stopped manufacturing them months ago and are finally running out of supply.

We'll see if Apple chooses to keep titanium for the Apple Watch Series 7, but it wouldn't surprise me if the company ditched the pricier Edition material, as it did in the past with both ceramic and real gold. Seriously, what's the point of spending $800 or more on a watch that will be outdated in one year and nonfunctional in under five?
As Gurman points out, Apple previously sold, then ended the selling of "Apple Watch Edition" models with ceramic and gold. Apple may also decide to end the titanium Apple Watch models later this fall.

Article Link: Titanium Apple Watch Series 6 Models Currently Widely Unavailable
 
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DoctorTech

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Jan 6, 2014
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I don't know the breakdown of how many of each model Apple has sold but speaking for me personally, my current Apple Watch 6 is my 4th Apple Watch (I skipped the 2 and the 4). Out of the 4 AWs I have purchased, one was Stainless Steel and the others have all been Aluminum. I have to agree with Mr. Gurman, I suspect the demand is low for the pricier models because unlike traditional watches, the Apple Watch has a pretty short useful life expectancy. If I spent $800 on a watch, I would want to wear it for 4 or 5 years at least but I know I would want to upgrade to the latest tech in just 1 or 2 years at the most.
 
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bLackjackj

macrumors regular
Nov 14, 2016
216
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As Gurman points out, Seriously, what's the point of spending $800 or more on a watch that will be outdated in one year and nonfunctional in under five?
I have to laugh! What's the point??

Ask Gurman why the Apple watch sells so well in Australia, where it is over $AU800 just for the base model??
 
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Takeo

macrumors 6502a
Nov 10, 2004
701
287
Canada
I love Apple Watch and upgrade every year. I know it’s really not necessary but I can’t help myself. iPhones on the other hand I keep for years. I’ve only owned 4 iPhones… 3GS, 5, 5S and 12 mini. I REALLY wanted the Titanium last year and almost pulled the trigger but I stopped myself because I knew I’d want to upgrade to the 7 and what’s the point of dropping a GRAND on a watch I’ll only wear for a year. And I suspect that the resale value of the edition watches is not great and they are probably harder to resell. Reselling an aluminum Apple Watch is a breeze.
 
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murdoc2k

macrumors member
Oct 23, 2009
98
148
I disagree with Gurman. As an owner of a titanium series 6, I bought it for 2 reasons

1) Stronger than stainless steel while weighing only 10% more than aluminium.
2) Has a premium look that doesn't show scratches as much as the stainless steel counter parts.

#1 is especially important since I do workouts and the lighter weight just makes it more comfortable.

The watch has hit quite a few things and so far not a single dent on the frame of the watch or the screen thanks to the sapphire glass compared to my previous series 5 aluminium to which the frame got dinged and the screen sustained a scratch mark.

I plan to wear this watch for 3 years or so before trading up or selling it to upgade to the next model.
 
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Freida

macrumors 68040
Oct 22, 2010
3,419
4,608
I had S2 until recently as I gave it to my sister. So now I'm ready for the new ones. It was good experiment to see whether or not I will miss it and frankly, I don't miss it much but for fitness and notifications I do so decided to get them again.

Gurman is right, its stupid to waste money on this type of product. Its not Rolex or any other classical watch that is pretty much timeless. This tech is outdated very quickly and unusable within 10 years. Rolex etc. lasts generations.
People who spend on Gold, Ceramic, etc. just want to show off that they have money and its a vanity thing. Nothing else. (also stupidity :D :D :D )
 
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MyDogPia

macrumors newbie
Aug 1, 2017
9
11
Phoenix
Happy August ya’ll. One more month left till we finally get to see Apple’s new hardware.

Mr. Gurman is back with his theories.

So, there’s only going to be Aluminum and Steel Apple Watch left? If Apple decides to ditch the titanium…

New Apple Watch incoming.

Lets get it!!!
Agreed! Excited but keeping expectations low. The Noninvasive blood glucose meter would improve my quality of life. But it’s such a highly technical engineering problem I’m not sure they’re there yet. I searched around to see if they were increasing watch manufacturing but find much on increasing manufacturing. If I did find something that would indicate they’ve got the blood glucose function ready. My estimates are anywhere between 700 million to 1.1 billion people might want that functionality.
 
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HiVolt

macrumors 65816
Sep 29, 2008
1,003
4,031
Toronto, Canada
I don't know the breakdown of how many of each model Apple has sold but speaking for me personally, my current Apple Watch 6 is my 4th Apple Watch (I skipped the 2 and the 4). Out of the 4 AWs I have purchased, one was Stainless Steel and the others have all been Aluminum. I have to agree with Mr. Gurman, I suspect the demand is low for the pricier models because unlike traditional watches, the Apple Watch has a pretty short useful life expectancy. If I spent $800 on a watch, I would want to wear it for 4 or 5 years at least but I know I would want to upgrade to the latest tech in just 1 or 2 years at the most.
I've only ever bought aluminum ones. I don't treat it as a piece of jewellery, I just treat it as an extension of my iPhone. The glass in the aluminum ones has held up fairly well, in my S5 i currently have since launch day doesn't even have a scratch on it, and I don't baby it.
 
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assquatch

macrumors newbie
Jul 22, 2021
6
11
These edition models (however cool the white one was) seem absurd. Literally double the price for a different metal? The useful life is like 1-2 years for techies and only 3-4 for average joes. Each new generation comes with more sensors and "life saving" health detection features that are hard to snooze on.
 
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Brookzy

macrumors 601
May 30, 2010
4,935
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UK
Wow Gurman sold out on that one (no pun intended!).

It doesn’t take a genius to work out what’s going on here.

The premium models are manufactured first. They are easier to keep under wraps as they are made in smaller quantities.

They therefore sell out first as they are discontinued first in each production year.

Indeed the titanium and Hermes Series 6 models entered production so early it was before Apple decided to ditch the power brick! (The first batches shipped with a brick.)

I fully expect to see ‘Edition’ Series 7s.

Source: owned several ‘Edition’ models and they were all manufactured first half of August.
 
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DanTSX

macrumors 65816
Oct 22, 2013
1,007
1,413
Happy August ya’ll. One more month left till we finally get to see Apple’s new hardware.

Mr. Gurman is back with his theories.

So, there’s only going to be Aluminum and Steel Apple Watch left? If Apple decides to ditch the titanium…

New Apple Watch incoming.

Lets get it!!!
The titanium that Apple uses is a poor choice of materials. They need to use a hardened titanium with an additional surface treatment like Citizen Time Corp uses on a lot of their higher end (for their brand) watches. Ti scratches too easily and is simply not an attractive metal unless prepared very specifically.
 
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