More pics to get an idea of it… got bored after resting from a busy week so decided to stop by the Apple Store early afternoon.Well, between the aluminum and steel/titanium, the watch is a gadget I replace every 2-3 years, so never saw the point of paying extra just for the better casing material.
Between the looks of Ultra and regular watches, that's personal preference. While personally, I like the rugged look of the Ultra, I can understand how people might prefer the simple look of the S10.