My monthly bill averages $90 / month with the added fees and taxes, which comes to $2160 over two years. I'm on the hook for that, unless I want to pay a stiff ETF. Call it what you want, but I am essentially buying something that costs $2160. So that means last year's model at $100 discount would have still ended up costing $2060, and the "free" 2 year old iPhone would've costed $1960.
What sucks is that up until now, the phones were being subsidized at $18.75 / month, and for those of us that want to keep our unlimited data plans, we will still be paying the same price for our plans with no subsidy.