Who is defending what? Apple Stores do dedicate people for sales. Sales people can only sell... it's not like they have sales people working behind the Genius Bar repairing stuff.They MUST dedicate people to sales. None of this makes any sense no matter how much people try to defend it. If you can’t walk into the store and walk out with a new product they have in stock they have failed.
And for iPhones, they've gone the extra step of dedicating a subset of the sales people to handle all of the iPhones sales so that there are other sales people available for the customers that walk in and want to buy something other than an iPhone.
Is your point that they should have enough folks dedicated to iPhones sales so that there should never be a line? An iPhone sales transaction can easily take 10-15 minutes to complete so that could require a fair amount of sales people to be available which I think goes back to them really pushing for folks to make reservations.
Side note, if they'd just add the damn cash register back to the stores, I think that'd reduce a significant amount of complaints from folks looking to pay for an accessory they picked up from the shelves/walls but couldn't find an available sales person to ring them up.
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