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Today Marks 10 Years Since Tim Cook Became Apple's CEO

Jobs was no doubt the ultimate visionary but Cook has kept the company focused.

People may rag on Cook for “killing” Apple but he was better (long-term wise).
 
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michaeljk said:
Scale (e.g. huge volumes) is one reason Apple doesn't innovate as much. I seem to remember Steve Jobs saying that if Apple could capture just one percent of the then cell phone market, they'd be selling something like 10 million phones a year (I might have my numbers wrong here), and that would be good enough. Now, they are selling 15 million phones per month. So, to make it worth it to Apple to release a product, and to avoid the appearance of failure, they need to think big, very big, as in what can we make that will scale well with the enormous size of our company. Sure, they could go the way of Sony, or Samsung, and try to sell every product under the sun, and hope that every once in a while they get it right, but that was the Apple when Steve Jobs came back in 1997, and that was never anything he wanted.

I am guessing Tim Cook will stick around until Apple has made a (hopefully) successful and sustained launch of the Apple Car. Otherwise, he knows he will be known for not adding much at all to the Apple product line, although being known for making Apple the biggest company in the world would surely be enough for anyone to say, "look what I did!"
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Indeed. Cook's expertise is logistics. No denying what he's brought to the table on that front.

But doesn't a part of you wish Apple weren't so big? Not like Samsung, but maybe it's an offshoot skunkworks company that throws more things at the wall to see if they stick. But maybe, there's a group like that already inside of Apple.
 
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Steve was one of a kind but if you're gonna give Tim a hard time look at the numbers, he said he won't change anything and help to keep Apple healthy and it is, look at all the recent releases such as M1 and anti-tracking, this is why I continue to buy their products, the Macbook pros were a bit rubbish for a few years but M1 brought me back, I can't recommend it enough and even my Apple hating friends/colleagues have bought M1's and can't stop raving about not only performance but also great value.
 
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satchmo said:
Indeed. Cook's expertise is logistics. No denying what he's brought to the table on that front.

But doesn't a part of you wish Apple weren't so big? Not like Samsung, but maybe it's an offshoot skunkworks company that throws more things at the wall to see if they stick. But maybe, there's a group like that already inside of Apple.
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I don't think that in the late 2010's and in the 2020's smaller companies in this field could really survive.
 
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cmaier said:
Which part is getting old? The great products? The massive profits? The high stock price? The fantastic sdks? Introduction of new programming paradigms? Amazing M1 chip? AirPods? SwiftUI? AFS? Apple Watch?
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You forgot AirPower, friend! Doh.

Everything is great and wonderful. But I just want to see the new leader leading Apple. See, what that person can bring.
 
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Oh look! a greedy unethical corp penny pinching & double facing they customers like a kid in a candy shop, their CEO must be Jesus.
 
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Most CEO tenure is 8 years on average.Will there be a changing of leadership soon ?? I don’t think he has done that bad of a job, he has contributed quite a bit to Apple.. congrats
 
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I don't think Tim has done a horrible job but he hasn't done a great job either. I think he was the initial safe pick to get Apple through the hard few years after the passing of Steve. However, as CEO he has maintained that safe path for the company without taking the risks Steve liked to take and that is why Apple has lacked excitement and innovation under his leadership.
 
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I bet in that picture he is thinking 'why did did I agree to this damn CSAM thing in the first place.' More likely Jobs is looking down at him and giving him a really good b*llocking over it. Then again its possible Cook is imagining his wealth stacked on iPhone pallets and wondering how high it would go. Thats a horribly contrived image, so its fair game I think.
 
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chr1s60 said:
I don't think Tim has done a horrible job but he hasn't done a great job either. I think he was the initial safe pick to get Apple through the hard few years after the passing of Steve. However, as CEO he has maintained that safe path for the company without taking the risks Steve liked to take and that is why Apple has lacked excitement and innovation under his leadership.
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He hasn’t done a great job? His job is to make value for the shareholders. In the time he’s been in charge, what CEO of what other company has produced more value for shareholders than Tim Cook?
 
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yaxomoxay said:
Which new leader? Federighi? Adams? Cue? Sculley??! WHO???
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I don't endorse the original comment you replied to, however I do like this game you've started! My vote is Scott Forstall, he seemed really cool.

As for Tim Cook, I think he removed a lot of the hindrances Steve Jobs retained out of stubbornness. I'm thankful to Tim Cook for that. For example, Steve Jobs didn't believe in making bigger iPhone screens because he believed the thumb should be able to reach every part of the screen without manoeuvring the phone in your hand. He also didn't upgrade any Macs from USB 2 when USB 3 had been on the market for almost 2 years. The Mac didn't have a keyboard shortcut for "Cut and Paste" (that was a "Windows" thing, not the "Apple way"), you had to move files by "drag and drop" with your mouse, or otherwise use the "Copy Paste Delete" method. There may have been other annoying things Steve was stubborn about, but I can't remember right now.
 
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