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macrumors bot
Original poster
Apr 12, 2001

Today is January 9, which means it's been 15 years since Apple CEO Steve Jobs stood on stage at the Macworld Expo in San Francisco, California and gave the world its first look at the iPhone, a device that would go on to change everything.


The original iPhone was a tiny little thing with a 3.5-inch LCD display, a plain old Home button, a thick chassis, huge bezels, a Samsung processor, and a 2-megapixel camera, but it was still unlike anything else that was on the market at the time.

Smartphones at the time relied on limited display area, hardware-based keyboards, and styluses for screen interaction, but the iPhone stood apart because it a limited number of physical buttons and instead relied on a multi-touch display, which was more intimate and interactive.

Jobs described the iPhone as three revolutionary products in one: an iPod with touch controls, a phone, and a breakthrough internet communications device. "Today, Apple is going to reinvent the phone," Jobs famously said, and he couldn't have been more right.


Since 2007, Apple has led mobile phone design, dictating the features and capabilities that are must-haves for smartphones and inspiring other manufacturers to follow in its footsteps. Features like Touch ID, Face ID, sleek designs, and incredible camera technology have kept Apple competitive, as have other improvements over the years. Earlier this week, we highlighted 15 changes that Apple has made since introducing the original iPhone.

No other smartphone maker has been able to match Apple's deep integration of hardware and software or its unparalleled chip designs, and that's why iPhones continue to be the smartphone of choice for a huge number of people worldwide.

Apple in January 2021 said that there were more than 1 billion active iPhones worldwide, which is a staggering number, and the success of the iPhone has driven Apple to become the world's first company to surpass a $3 trillion valuation.

Every year, Apple manages to make us excited about an iteration on a 15-year-old product. There are promising updates in store for the iPhone 14, including the first notchless design that will see Apple adopting a hole-punch display that will provide more available screen space.


We're also expecting faster performance than ever with the A16, improvements to 5G, and innovative safety features like car crash detection and satellite support for reporting emergencies when cellular signal is unavailable.

Apple is exploring the future beyond the iPhone as well, preparing for the day when the smartphone might be obsolete. The first AR/VR headset is could be unveiled in 2022, and while it will be bulky, expensive, and focused on VR experiences, we can expect Apple to iterate and improve on the headset experience until some kind of head-worn wearable becomes indispensable.

AR/VR headset rendering by Ian Zelbo

We don't know what the iPhone will look like when Apple's 30th iPhone anniversary rolls around, but we at MacRumors will be here to tell you all about it. What do you think Apple has in store for the distant future? Let us know in the comments.

Article Link: Today Marks 15 Years Since Steve Jobs Unveiled the Original iPhone
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a m u n

macrumors regular
Aug 14, 2018
“An iPod, a phone, and an internet communicator. An iPod, a phone…are you getting it? These are not three separate devices: This is one device, and we are calling it iPhone. Today, Apple is going to reinvent the phone.” — Steve Jobs, January 09, 2007



macrumors 68040
Jul 3, 2012
I had the iPod touch first and really liked it. Eventually bought an imported iPhone though, so i wouldn't have to carry 2 devices. Skipped the 3G and 3GS and instead jailbreaked the iPhone to get MMS, because it just looked more premium to me.

iPhone 4 was an instant buy though, it looked so amazing compared to everything else on the market at the time.
And the display was such a big jump in quality.
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Reactions: xmach
15 years ago, Steve Jobs changed the phone industry. Steve's job is one of the reasons why I love the iPhone.


Update: 01/09/2022 at 07:42AM PST.

I finally found this original article MacRumors posted. Dated: Tuesday, January 9, 2007, 10:52 am PST.

Time flies! Revolutionary, Game changer 🥲
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macrumors 6502
Jan 23, 2003
Such an iconic moment in pop culture it was even parodied in the 30 Rock episode Cutbacks

“I'd like to tell you about three television programs.
A comedy show, a musical variety show, and a live television event.
Comedy, music show, live show.
Comedy, music, live. Are you getting it? Yeah.
They're all the same show. They're all TGS.”
Internet communicator. That was just unreal at the time
I agree. It was way ahead of its time. Apple and Steve knew it. It was revolutionary and a breakthrough product of its time. Steve himself said it.

"iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone," Jobs said during his Jan. 9, 2007 keynote.


macrumors regular
Oct 4, 2005
Seattle, WA
On this occasion I always like to recognize Steve Ballmer for the visionary and business genius he was in asserting that the iPhone was too expensive, had no appeal for business customers because it lacked a physical keyboard, and that the $99 Microsoft-based phone was a strategy he liked better. Kudos on that call Steve-O.
And now Tim Cook needs to release the product that will replace the iPhone.
I don’t think iPhone will ever be replaced. It is the ultimate money-making machine for Apple. I doubt AR/VR will be a revolutionary product from Apple.



macrumors 6502a
Jun 25, 2008
We exhibited our product (I don't think I am allowed to mention it) at MacWorld in 2007 and had a simple kiosk right across from Apple's booth... about 25 feet away. The traffic to see the iPhone spilled over to our area and though unrelated, the iPhone did more for our small two-person company than I ever imagined possible.


macrumors member
Sep 10, 2021
The original iPhone was a tiny little thing with a 3.5-inch LCD display, a plain old Home button, a thick chassis, huge bezels, a Samsung processor, and a 2-megapixel camera, but it was still unlike anything else that was on the market at the time

If you describe the iPhone this way, it sounds as if the iPhone was a mediocre device. But you have to see it in comparison to the smartphones that were on sale in 2006. There was AFAIR no device with such a screen and such small bezels (those weren’t even important at the time). And the idea of just a single home button and nothing else was very innovative at a time, when most phones had full numpads.

The camera was bad even for its time though. There were cheap phones with much better cameras.
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macrumors 6502
Dec 13, 2021
I did not see the original unveiling, but I did hear about it not long after the fact. My father got one, and I remember thinking it was super cool, but just way out of my league to buy one. Ultimately, didn't get an iPhone until the 5c, when I made the decision to drop my Galaxy S3 for it, after seeing the yellow model.

Hard to believe it's been 15 whole years since then... where does the time go?
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