Let me see,
"Platoon" on a living room 65" TV vs. the "Big" screen with ear blasting Dolby sound.
"Apollo 13" on a living room 65" TV vs. the "Big" screen with ear blasting Dolby sound.
How about "Ford vs. Ferrari" on an RPX screen with wrap around viewing a.k.a. Cinerama light.
Yes, the Popcorn is expensive so we share.
It's a different experience. In a movie theater you can find yourself immersed in the picture.
On the flat screen, you check your text messages, answer a call, let out the dog, carry on conversations, check another channel, forget the last scene, put it on pause and maybe turn it off. But, to each his/her own.
As you said, to each his/her own. You may be that undisciplined when watching a good movie at home, but all of us aren't.
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Most people watch Apple TV on their Apple devices, which are iPhones, iPads and Macs, in that order.
I really doubt that. Source ?