Yes, indeed. Apple is becoming a services-centric and ecosystem company. No question about it. The idea is to have you completely surrounded by Apple products and Apple services. Apple Glass and Apple Watch are the ultimate form of surrounding-tech, by getting it on your body too.You're operating under the assumption that Apple's business model isn't slowly changing. I'd argue that hardware is slowly shifting as a vehicle to sell services. Thus the lower price points Apple's willing to touch with the iPad, iPhone SE, MacBook Air, etc.