Thought I'd share my story. I was a pre-orderer of the AW and woke up at 3 am to order it. Fast forward almost a year and there's been 3 days I haven't worn it. The only problem I really had with it was the smell, the sport bands combined with sweat produces a funky smell that I'm sure the metal bands don't produce.
Anyways, I was cleaning the underside of the watch with a lightly damp cloth and ran my nail over it to get rid of some residue. To my surprise, engraving starts to wear off of the thing.
Unreal. $400 watch and less than a year. You could feel the engraving surface change as you ran your finger over it, something that shouldn't happen in a quality watch. I end up emailing Tim Cook about it, talking about my concerns with the quality, having taken extra care of the watch. Time went by and I figured nothing would come of it, but to my surprise, Executive Relations calls me the next week saying he saw the email and that they wanted to get this resolved.
Fast forward to a couple days after, they set me up to have it looked at, at a Genius bar, and the Genius hadn't seen this happen with the AW. Read the notes in the back for a little, and ends up replacing it with a new one for a swap. That's it, no questions asked, a brand new watch in my possession and a renewed one year warranty.
Happy customer, and it's experiences like this that make the Apple ecosystem the best in the business.
Happy Friday folks
Anyways, I was cleaning the underside of the watch with a lightly damp cloth and ran my nail over it to get rid of some residue. To my surprise, engraving starts to wear off of the thing.

Unreal. $400 watch and less than a year. You could feel the engraving surface change as you ran your finger over it, something that shouldn't happen in a quality watch. I end up emailing Tim Cook about it, talking about my concerns with the quality, having taken extra care of the watch. Time went by and I figured nothing would come of it, but to my surprise, Executive Relations calls me the next week saying he saw the email and that they wanted to get this resolved.
Fast forward to a couple days after, they set me up to have it looked at, at a Genius bar, and the Genius hadn't seen this happen with the AW. Read the notes in the back for a little, and ends up replacing it with a new one for a swap. That's it, no questions asked, a brand new watch in my possession and a renewed one year warranty.
Happy customer, and it's experiences like this that make the Apple ecosystem the best in the business.

Happy Friday folks