Carrier subsidies have largely disappeared.Wonder how much of an influence carrier discounts potentially had on overall sales?
Not that I understand much about these things but I’ve noticed a few more offers here in the UK (incl. new models) compared to previous years.
Not that many persons are financially literate enough to understand cost of money and cash flow.
I would not be surprised that many here would buy their iPhone outright by one time credit card or cash payment.
When I see iPhones being bought using credit card installment I cringe by how big the interest rates are when there are better alternatives out there.
Then I look at carrier iPhone plans that split $1199 iPhone 15 Pro Max 256GB price over a 24, 36 or even 48 month period so the monthly amortization cost is $49.96, $33.31 & $24.98 respectively + text/calls/data cost + tax.
When Apple is successful with their 5G modem I expect many carriers to start offering MBA & MBP plans. This would make Macs more attractive to buy for those who want to pay them over a 2, 3 or 4 year period.
If a $1199 MBA 13" M3 with Apple 5G modem came out tomorrow on a 4Y carrier plan I'd push our organization to refleet our Windows PCs to MBAs that would cost us $24.98/month + 5G data + tax.
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