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Though 2020 forced Apple to shift how it operates with many employees working from home for most of the year, Apple still managed to get a long list of new products out over the course of the last 12 months, refreshing most devices in its lineup and introducing new software.


In our latest YouTube video, we rounded up our top five products of 2020. Though there was a lot to choose from, there were several standouts like the M1 Macs, the iPhone 12 lineup, the iPad Air, the AirPods Max, and the Magic Keyboard for iPad Pro.

Magic Keyboard

It may seem like forever ago, but back in March 2020, Apple debuted new iPad Pro models with updated camera technology that includes a LiDAR Scanner for the first time, and alongside the new iPad Pro models, Apple introduced the Magic Keyboard.

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Apple previously had a Smart Keyboard for its iPads, but the Magic Keyboard is the best Apple-designed iPad keyboard to date. It has a scissor mechanism keyboard that's similar to the keyboard used for Apple's Macs, and for the first time, there's a trackpad.

The trackpad makes the iPad more laptop-like than ever, and Apple's iPads are also now compatible with mice. The Magic Keyboard also has a nifty float design that allows the display to be adjusted, and it even works well in a lap.

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On the downside, it's priced starting at $300, which is incredibly expensive for a keyboard, and it doesn't fold back so you can't use it as a standard case when you don't need the keyboard.

iPad Air

Introduced in September 2020, the iPad Air is Apple's first device that has a fullscreen display and Touch ID, with a Touch ID fingerprint sensor built into the power button.

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It also got a faster A14 chip before the A14 chip came to the iPhone 12 (even though Apple ultimately released the iPad Air and the iPhone 12 lineup at the same time), and it comes in a range of fresh colors that haven't been used before for an iPad.

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Compared to prior-generation iPad Air models, it got an iPad Pro style-display with slimmed down bezels, and with its A14 chip, Touch ID, and new design, it's a solid deal at its $599 starting price.

iPhone 12

Apple released four new iPhones this year, including a 5.4-inch iPhone mini, its smallest iPhone in many years designed for those who are fans of smaller devices, and the 6.7-inch iPhone 12 Pro Max, the largest iPhone to date.

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All of the new iPhones feature a fresh iPad Pro-style design with squared off edges that mark a departure from the rounded edges we've seen in the iPhone lineup since the iPhone 6.

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The iPhones all feature OLED displays even at the low end, and have A14 chips that are incredibly fast. They all have great cameras, but the iPhone 12 Pro Max has the highest-end camera setup, though both Pro models feature the same LiDAR Scanner first introduced in the iPad Pro.

iphone-12-vs-iphone-12-mini.jpg

iPhone 12 models are also equipped with a ring of magnets inside that makes them compatible with a new technology called MagSafe, which is used for attaching chargers and magnetic accessories. With MagSafe, iPhones are able to charge wirelessly at up to 15W, an improvement over the prior 7.5W charging maximum.

M1 Macs

At WWDC in June, Apple confirmed that it was working on its own Apple silicon Arm-based chips, and in November, the first Apple silicon Macs were unveiled with "M1" chips. The M1 Macs are, without a doubt, the most exciting new products that Apple has come out with in the Mac lineup in years.

future-m1-macs-2020.jpg

Prior to launch, no one knew quite what to expect from the M1 Macs, but Apple surprised everyone with downright incredible performance. When it comes to single-core CPU speeds, the M1 Macs beat out all other Macs on the market, and in multi-core performance, they're on par with some of Apple's higher-end desktop machines.

m1-chip-slide.jpg

Apple put its M1 chip in the MacBook Air, 13-inch MacBook Pro, and Mac mini, and despite the speed gains introduced with these chips, these are the low-end Macs, with even more powerful chips expected for the 16-inch MacBook Pro, iMac, and other machines in 2021.

AirPods Max

We weren't expecting the AirPods Max until 2021, but Apple introduced them as a December surprise. The AirPods Max are Apple's first Apple-branded over-ear headphones, and they turned out to be more expensive than anyone expected at $549.

airpods-max-in-blue.jpg

The AirPods Max feature aluminum ear cups, mesh ear cushions, and a mesh headband, and though they're heavier than many other over-ear headphone options on the market because of the premium build, most people have found them to be comfortable.

airpods-max-colors.jpg

AirPods Max have all of the features that you expect from AirPods like quick pairing, fast device switching, and great range, plus Active Noise Cancellation, Adaptive EQ, and Spatial Audio. They sound great, as they should for $549, and battery life is decent at 20 hours.

The one real downside is the Smart Case, which has a curious design, offers no protection, and is generally seen as one of the worst cases included with a set of premium headphones.

Wrap Up

What's on your list of top five Apple products of 2020? Let us know in the comments.

In 2021, we're expecting many more new devices, including additional (and more powerful) M1 Macs, AirTags, an Apple TV, new software, and the iPhone 13 lineup. You can keep an eye on what's rumored to be launching in our Upcoming Apple Products guide, and we'll have an in-depth rundown later this week.

Article Link: Top Five Apple Products of 2020
 
The AirPods Max seams to be a bit premature to add it to the ‘top five best gifts’, when they’ve only been available like two weeks, so I don’t think consumers have had enough time to have their hands on this product to consider to be one of the best gifts just because they released and are a new product. Also, most consumers probably won’t experience the AirPods Max, simply because of the price point.
 
The AirPods Max seams to be a bit premature to add it to the ‘top five best gifts’, when they’ve only been available like two weeks, so I don’t think consumers have had enough time to have their hands on this product to consider to be one of the best gifts just because they released and are a new product. Also, most consumers probably won’t experience the AirPods Max, simply because of the price point.
Lots of professionals have given the AirPods Max glowing reviews though. And I know I'd be pretty happy if I received them as a gift!
 
Lots of professionals have given the AirPods Max glowing reviews though.
Well, in fairness Larry, all of Apple products generally have glowing reviews. But The average consumer hasn’t had the opportunity really to make an informed decision being they’re not available anywhere right now and out of stock in my region. Let alone the price will prohibit most from
experiencing them.
 
It's a lot more than 5 products when you lump all 4 new iPhones together and all three new M1 Macs together.

My top 2 are iPhone 12 mini and M1 MacBook Air. Not saying those will have the biggest sales or the most popularity overall, but they are my personal favorites of the year.

The iPad Magic Keyboard is an interesting choice. I think it's a great product but it's probably twice what I'd be willing to pay. So if we're considering price, then no, but just on quality/usefulness of product then yes.
 
I don’t understand why AirPods Max are on this list...the 3.5mm Apple headphones deliver a much bigger and broader sound spectrum

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3.5mm Apple headphones > AirPod Max > AirPod Pro > Airpods

I scientifically proved it to the Apple employees at my store and they did the test with the A10 iPod Touch that are used for checkouts & they immediately were able to hear the difference in sound spectrum...

Anyone who owns AirPods is a sucker & I know this is going to “trigger” some folks...but the truth shall set you free.

The people who aspire for AirPods are the same people who wear face diapers when driving down the road in a vehicle...the type of folks who think “emotionally” and are easily manipulated by marketing & social media...

Easy marks...
 
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For me it was the Beats Flex! ...because it was the only thing I needed and bought this year haha. But also because it gives me SO much function and convenience, and at so little cost. The form factor is ideal, the W1 chip makes things so easy, and battery life is stupendous. I basically use it all day every day with all my Apple devices. It’s been pretty much indispensable for my quarantine.
 
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