....naive ? Do you remember the announcement of iPhone 3G ? "You have asked for : GPS....(there was a short list), there you have it", something like that. Do you remember that ? Who asked ? Users, potential buyers, customers, US. Do you know how companies are checking the market needs ? By asking people what they need, what they would buy - and they are paying a lot of money to check that... but, communities, like this are the free source of user needs for them. So, yes, if you call it naive, I'm naive too. Even if 1 of 100 Apple employee reads it and give the feedback at the next Apple mind blowing managers meeting, it's worth it.