Because $250 is less than $400? Plus, you can add it after purchase.As someone who purchased a BTO 16" M1 MBP with 2TB of storage, I don't understand why someone would purchase a 1TB Transcend Card for $250 over purchasing the additional internal 1GB for $400 from Apple (or additional $80 for 512GB).
Why would you pay $400 just for enough space to carry around your media library, demo videos, archive images/documents etc. The 1TB version may well be a bit over the top, but the $60 256GB option can free up 256GB of your expensive, super-fast Apple SSD for stuff that actually needs the performance.
...are of no value whatsoever when all you want to do is open a single document or play back a finished movie/song from your (rarely updated) media collection/portfolio/archive.blazing speed, swappable memory, wear leveling, etc
Also - those people comparing with Samsung T7s etc. - please remember that in a fair benchmark you start the stopwatch with the flush-fitting JetDrive already plugged into your MacBook and the T4 & its USB cable in your rucksack. If that isn't your use case then this product isn't for you.
Of course, you're paying a premium for a Mac-only product rather than something for the generic PC market - whether that is justified by economies of scale or just Transcend assuming that Mac users have deeper pockets, who knows?