Because it's not news. Plus it's a stupid issue in the first place. Every damn carrier in the world tracks your movement FAR more than Apple has. Google's Android tracks you even more than iOS does. This has been happening for well over a decade. Nobody cares, and only a few people have their tin-foil hats on tight enough to care.
Absolutely. I had a text the other week from my carrier (O2 UK) suggesting I go to a shop 10 minutes from where I live to buy a product. They know my rough location from which cell towers my phone connects to and they're happy to use that info for advertising purposes. Carrier's link location information to your account and personal info, Apple aren't doing that.