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trentreznorjimmyiovine.jpg


Trent Reznor looks like Jimmy Iovine's cool dad. ^^
 
Wow so many UN-educated posts on TR.

This guy has been leading internet based music delivery for nearly 15 years. He is a visionary of the industry and I am excited Apple have noticed this and are working with him.

He was the first to release his album as a free album with an OPTION to pay what you felt it was worth. A technique that was embraced by the now massive site BANDCAMP, also Radiohead.

TR thinks outside the box.

I can't wait to see what he will work on with Apple as he is always consumer focused not $$ driven.
 
Trent Reznor sucks.

To each their own.

I saw the very first NIN gig in support of their debut album, Pretty Hate Machine. Twenty-five years later, for me that performance remains one of the most memorable I've ever witnessed.

Unfortunately, the fact that this story is about a man who is almost 50 and the median age of MacRumors members seems to be 13 has led to another flood of ageist comments in these forums. Arn and the moderators really should be embarrassed for allowing ageism, racism, and general ignorance to continue to soil what was once a very good website.
 
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Wouldn't go that far. Just hasn't had any good material since The Downward Spiral.

...Yeahhh...

"The Fragile" was NIN's best.

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I personally don't see the need to purchase a streaming music service. I am old enough that I have a ton of music from my past to which I listen, and the rate at which I acquire new music is pretty slow nowadays. I can save the monthly streaming fees for other sources of amusement.

I have a pretty massive music collection that I own, but don't underestimate streaming's greatest asset which is new music discovery.

I have found so many new artists that I listen to regularly now due to a streaming service suggestion.

While I prefer 80's and 90's, there is still new music being made that is very good, It's just a matter of finding it, and that's not going to happen if you listen to the radio and MTV. Music streaming services give you far more exposure to new music experiences.
 
"Ownership is waning. Everybody is comfortable with the cloud -- your documents, who knows where they are? They are there when you need them. That idea that I've got my records on the shelf doesn't feel as important even to me as it used to. I just think we haven't quite hit the right formula yet." TR
I'm not sure that I agree with this statement in any way shape or form. I think that there are plenty of people in places like Apple that are making decisions which leave little room for movement by people who might like to know exactly where their stuff is and might still like their property to be tangible and easily accessible by themselves and passable onto others in the event of life changes.
 
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A bet against Reznor is not a good bet. He is easily one of the smartest people Apple has on board right now. He doesn't do anything halfway.
 
"Ownership is waning. Everybody is comfortable with the cloud -- your documents, who knows where they are? They are there when you need them. That idea that I've got my records on the shelf doesn't feel as important even to me as it used to. I just think we haven't quite hit the right formula yet." TR
I'm not sure that I agree with this statement in any way shape or form. I think that there are plenty of people in places like Apple that are making decisions which leave little room for movement by people who might like to know exactly where their stuff is and might still like their property to tangible and easily accessible by themselves and passable onto others in the event of life changes.

He's trying to influence trends because of self-/Apple's interest. He thinks saying so will maybe make it so.

"Everybody..." is certainly BS!
One could argue that a certain demographic among younger consumers is comfortable with streaming, but by no means "everybody".

In fact, frequent privacy violations of "stuff in the cloud" will move users back to traditional methods of storage.

Personally, I'm moving away from iTunes Match, barely used iTunes Radio and decreasing my iTunes Music purchases, mainly because of how restrictive Apple applies the idea of a "purchase". I often "audition" albums downloaded from other places and upon liking one, I buy the CD on Amazon and rip it.
Benefit:
1) I actually OWN a physical copy that I can keep, sell, pass on, convert to any digital format and can listen to in a dedicated player.
2) Keep as a backup/archive while I casually listen to 256kb/s streams in my car or Lossless in my living room, while perusing the physical booklet.
3) No future mutation of Apple's TOCs will remove that ownership or ability to use/play anywhere.

That's worth the $2-$5 premium over the "download-only" price.
Even though DRM has been removed, you cannot resell or gift that "purchased" iTunes file to anyone because of the TOCs and the embedded metadata (yes, can removed with tools)

So in agreement, yes me too, I'd like to know where my stuff is and no amount of coaxing by industry heads will change that.
 
Wow so many UN-educated posts on TR.

This guy has been leading internet based music delivery for nearly 15 years. He is a visionary of the industry and I am excited Apple have noticed this and are working with him.

He was the first to release his album as a free album with an OPTION to pay what you felt it was worth. A technique that was embraced by the now massive site BANDCAMP, also Radiohead.

TR thinks outside the box.

I can't wait to see what he will work on with Apple as he is always consumer focused not $$ driven.

Uneducated, you mean opinions differing from you own?

TR is a narcissistic one-man band, less a visionary more a rebel, but undoubtedly he's done well for himself by tapping into a segment of listeners emblazoned with his vulgar and angry lyrics. Cool, there's a lot of that out there!

But I think we all know who the visionaries of "internet based music delivery" were. Namely Fanning/Parker of Napster fame and Steve Jobs.
Others will take their place, it won't be GFY TR.
 
A bet against Reznor is not a good bet. He is easily one of the smartest people Apple has on board right now. He doesn't do anything halfway.

This. I've never been particularly into NIN or Reznor's music. But I have always respected him as a particularly bright man with a finger on the pulse of technology. He's always bled six colours and has been featured by Apple many times over the years. That he's now working for them is as natural fit as any.

Apple has been ceding music to Spotify for a while now, and it is time to get back on track. Dre, Iovine and Reznor are just the people to do it.
 
I understand streaming is very popular and the thing these days. I agree with some of what tentales said, I'd rather own and support a band directly. If I love an album I buy a physical copy if available. If not, I'll skip it.
 
It would be pretty funny if Quake or Doom was your favorite game of all time.
How about Call of Duty?

I don't play video games. Why would it be pretty funny if I did? Because he composed the lame soundtrack for Quake? Enough with the snide, trivial questions. As others have said, not everyone has to like everything Trent Reznor has ever done.
 
Could you name a good piece of music he has been involved with so I can take a listen please?

off the top of my head :)

The day the world went away
Hurt
Sunspots
Hand That Feeds
Head Like A Hole
Only
Copy of A
Just Like You Imaged

Actually, probably just listen to The Fragile for NIN

The track Mantra with Dave Grohl and Josh Holm is absolutely epic as well.

Trent is a very articulate perfectionist who knows the music industry inside out, I'm pretty sure he also had all his success without the help of a record company, remaining, until recently, independent.
 
Just glad to see an apple music story without bonos face!

Yep, apple has pretty good music tastes apart from U2. They're just very uncool.

I still don't get Trent Reznor working on a streaming/music delivery service. Maybe he has ideas that are original who knows but I can't say he's demonstrated a knowledge in that area in the past. He might understand it from a band old school point of view but not from the current laptop generation of artists.
 
I think focusing on talent or lack of talent isn't even relevant here. Would you hire the *best* musician in the world to work on your streaming music service, if that person had no background in marketing, technology, distribution, etc? If you're a good CEO, you wouldn't. Whether his past or previous music is or isn't good is irrelevant. He was brought onboard for his knowledge domain.

I was just quoting the posters referral to Trent's music, not whether he is a worthy employee, I also never said he's the best musician as that is ambiguous, and please he would not be responsible for distribution, marketing etc. as Apple are pretty good at that and surely have someone else for that so taken in context your comment on my comment holds no water.

But to comment on if he is worthy, if he was a muso say from Metallica for example I would understand your comment but this man has worked with technology in a musical sense for the best part of 25 years and is forward looking so think he has some knowledge, but we will have to wait and see what he can offer won't we.

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Yep, apple has pretty good music tastes apart from U2. They're just very uncool.

I still don't get Trent Reznor working on a streaming/music delivery service. Maybe he has ideas that are original who knows but I can't say he's demonstrated a knowledge in that area in the past. He might understand it from a band old school point of view but not from the current laptop generation of artists.

Dude just cos he's older than 21 does not mean he knows nothing about current music technology.

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Uneducated, you mean opinions differing from you own?

TR is a narcissistic one-man band, less a visionary more a rebel, but undoubtedly he's done well for himself by tapping into a segment of listeners emblazoned with his vulgar and angry lyrics. Cool, there's a lot of that out there!

But I think we all know who the visionaries of "internet based music delivery" were. Namely Fanning/Parker of Napster fame and Steve Jobs.
Others will take their place, it won't be GFY TR.

Please I can understand ur not liking a band or singer, each to their own but to say his lyrics are vulgar and angry is ridiculous, you sound so square when u say that, it's called artistic expression and some people believe it or not aren't easily offended and I for one used to find this type of music comforting, to know I wasn't a nutcase for feeling the same way as Trent did, as you can hear in his lyrics so save ur judgemental attitude and save it for One Direction.
 
Now this could be really interesting. Trent is a very talented man and even if the only result is a free Nine Inch Nails album downloaded into my iTunes collection automatically, I will be happy to be honest. Happier than the U2 debacle.
 
I'm way too late to this thread but I just want to add my 'squeeeee!!' at the thought of Reznor innovating alongside Apple.

Not just musically; the man's done a lot in the realm of digital distribution over the years.
 
he's been working on this project for years. i'm sure he's "hurt" much of his work was pissed away with beat's acquisition by apple.

i wouldn't pay the dude too much either, he's in over his head with something like this.
 
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