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I guess he hasn't used Spotify then.

I think you are missing his point and only looking at one side of the equation (the consumer side). I doubt you are considering how spotify functions from the perspective of the artists or record labels.

-PopinFRESH
 
I wish he and Apple good luck. Streaming may be here to stay but I have to disagree with Mr. Rezner. I LIKE having "ownership" of my purchased content on my LOCAL drives. This includes music, videos, and everything else. It is the entertainment industry pushing for "streaming" as they don't want anyone to "own" anything. It is all about control. That is the end game here.

Exactly. Very few people noticed that, which says a lot, I'm afraid. People who give up ownership to be part of the leasing society will eventually end up disappointed when the terms of the lease change, or when they're required to re-buy the same music (also part of the music industry's dream). They've also given up quite a bit of freedom. However, ownership does take some responsibility, and it seems that fewer and fewer people even have the responsibility needed to own something as small as a CD. Pathetic? Definitely. Reznor and the other corporate controllers can get lost.
 
If the interview doesn't spend at least some time complaining about soldered RAM in the Mac Mini, he's definitely not a "Pro".


For those wondering what he's done:
http://en.wikipedia.org/wiki/Trent_Reznor_discography
http://en.wikipedia.org/wiki/Nine_Inch_Nails_discography

He's been a busy boy.

Some of the NIN stuff might not be up everyone's alley, but musically it's just fantastic stuff. I used to listen to them as an outlet for young angst, but now I just listen amazed at how much attention to detail there is, and how brilliant he is at mixing sounds and rhythms.

I love the canonical intro to The Fragile. Brilliant.
 
Apple, throwing stuff at the wall to see what sticks. Classic Eddie Cue.

:apple:


...or my twist on that ... "Apple throwing stuff against the wall to see what sux."

I've never used Beats, but i bet if it's going to be re-branded and part of iTunes, so we'll have no choice...

Would this mean we will see a name change ? It won't be called "iTunes" anymore, it'll be called "Beats Music" ? Apple's already changed the icon in version 12 anyway, so that's a start.
 
Man tough crowd here - most everyone here is a knowitall. You all love to dismiss everything as crap, or passe or whatever but you don't have any thoughts of your own. Not surprising.

Could you name a good piece of music he has been involved with so I can take a listen please?

Many have already been posted. Not sure how you never heard of the guy, unless maybe you are 11?

Well, seeing as he nothing better going on. Dude was probably a week away from pimping life insurance on late night TV or selling George Foreman grills.

What a retread. Can apple dig up someone interesting? U2? Trent Razor or whatever the heck his name is? :rolleyes:

Maybe you would be happier with One Direction, I bet they are more your speed. I'm sure you have posters of them around too.

Trent Reznor sucks.

Ignorance at it's finest.

lol, yeah.

I guess Apple is going for the teenage goth girl market from 15 years ago...
:roll eyes:


:apple:

Maybe someone better for you would be a current talentless pop act? That would be better suited ya think? How about throw out a suggestion since you obviously know better. More ignorance.

Still missing one that got away?

----------



Not suddenly, this guy has been pushing computer music technology longer than most of you have had jobs. He was one of the first to give desktop computer sound edit suite developers a reality check on z-transforms concering music filtering for different music genres.

And YES, the guy can code.

You are talking to a One Direction / Katy Perry / 5 Seconds of Summer crowd who don't know what good music is or what talent is, it's a worthless battle.

Wow. LOL. Thanks for the laugh, man. To be charitable, NIN had some good songs a long time ago.

More folks wanting talentless pop drivel. The ignorance in this thread is unreal. Not liking the music is one thing, everyone has opinions. The fact of the matter is the guy is extremely talented to which there are very few equals.
 
He's got an ongoing creative partnership and excellent track record with one of the best film directors working today, recent Academy Award winner by result, continuing to tour and make albums and doing all else that he wants creatively.

But yeah… he's working as a creative partner and consultant at the most valuable brand in the world right now because "he's got nothing better going on." Good burn.

Blah, blah, blah. Retread city. Like someone else here said....apple must be going for the long coat wearing, disturbed teen market. Excellent.
 
Wouldn't go that far. Just hasn't had any good material since The Downward Spiral.

As a 20 year NIN fan, I must say that while TDS is a classic, The Fragile is his best work ever. That is fact, not opinion. :cool:
 
Apple has been moving away from the i- branding for apps and services. I expect that iTunes will be replaced by a Mac app called "Music" just as iPhoto will be replaced by Photos. The iOS app for listening to music is already called Music.

i- will probably be used only for iOS and iOS devices moving forward. Accessories, services, and apps will be branded with "Apple" or ":apple:" (when needed to clarify) plus a word that describes what the accessory, service, or app does.

iTunes is an area that really needs a rebranding. Much of what goes through iTunes or is related to iTunes isn't tunes (music) anymore – apps are submitted through iTunes Connect, for example... Don't know what they'll do with all that when they get rid of iTunes, but a change is certainly in order...
 
As a 20 year NIN fan, I must say that while TDS is a classic, The Fragile is his best work ever. That is fact, not opinion. :cool:

I remember watching our local PBS station on saturday mornings when they had a three hour alternative music video show. This was back in the 80s when Pretty Hate Machine first came out. I bought the LP and still play it today. Downward Spiral was also good but I kind of lost interest in NIN thereafter. Wasn't impressed with the whole Ghost thing.

I always thought he was cool in that he never hid the fact the he was influenced by Gary Numan's music and even had Gary on stage a few times to perform a song or two.

Numan is another one of my favorites who still tours today and now lives in the US so that he can write scores for films. He is doing a US tour now I believe.
 
Trent Reznor sucks.

Wow, this is quite possibly the dumbest post I have read on MacRumors, and I have read some doozies. You clearly don't know very much about the man if you claim that.

But I digress, Reznor is a very clever guy, he has made some amazing music over his career and I bet he has quite a few good ideas about delivering a successful music streaming solution - he has been in the music business for so long. The Fragile, The Downward Spiral anyone? Probably my two favourite albums. Ever. Got get'em, Trent!

EDIT: just reading through these comments, its really nice to see other NIN fans on MacRumors - there are more of us than I thought!
 
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It's been my experience that programmers and coders don't have a clue as to what customer's needs are. It takes someone else to tell them.

Actually, Reznor is also a programmer. At least, he studied computer science at the university.
Anyway, the programming of sound streaming is not rocket science. What the field really needs is not some new techs, it is a sustainable business model and some killer features that makes it more attractive than piracy.
 
I still think the fundamental "problem" is the need for great new, must-have music. The industry has lost much of it's ability to go back (and resell) the old (great) stuff. Streaming it vs. owning it, internet radio vs. FM, and all that seems to be redirecting away from the real "problem" (IMO). Make some great new music we all must have and we'll buy it.

You have a good post, but this section I have to really take issue with. We're on the Internet. There's so much music out here that nobody can even take it all in. There is literally great music everywhere. Fans who are trying to latch on to the future are still expecting something someone else decided is "good" to be spoon fed to them, and that's a paradox. I promise you if you spend some time digging and expanding, your cup will runneth over.
 
And herein lie the problem: basic assumptions wrong

"Ownership is waning. Everybody is comfortable with the cloud"

Um, no. And without understanding that, you have a major problem in crafting a viable solution.
 
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