I currently own a Verizon Moto Z Force and a Pixel. I have been an Apple customer for a long, long time. I currently own an Imac, a MacMini, a new Macbook and my wife has a 15inch MacBook Pro. I have had the Iphone 5s, 6, 6plus, and 6s Plus. So I really like Apple. I took home a 7+ yesterday. First, it is a wonderful phone.....but. To me, it is not significantly better than my Droid Z. The stereo speakers on the 7 are good, but the front facing speaker on the Z is also good and loud. With a leather case on the 7 + it is LARGE. The camera on the 7+ is great but the camera on the Z is also pretty good. I really, really wanted to like this phone and keep it, but, to me, IOS seems stale. The battery life on the 7+ is really good but with a quad HD screen and a 3500maH battery, the Z lasts longer. I am returning the 7+ and waiting on the Iphone 8. I hope Apple makes a more modern phone. The only big advantage for the + is Apple care. It is very re-assuring to have a place to bring it in case it malfunctions, of course, you pay dearly for this privilege.