Trump Responds to Apple Keeping Diversity Policies

[MacRumors]

In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies.

Tim Cook meeting with President Trump in 2017​

"APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote.

Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of shareholders voted against a proposal that asked the company to consider abolishing its Inclusion & Diversity policies and goals.

The proposal was submitted by the U.S. National Center for Public Policy Research, which calls itself a "non-partisan, free-market, independent conservative think tank." The organization said that DEI programs pose "litigation, reputational, and financial risks to companies, and therefore financial risks to their shareholders."

Apple recommended that shareholders vote against the proposal, labeling it as an attempt to "micromanage" the company's business operations. Apple said that it already actively monitors its operations to maintain compliance with applicable non‑discrimination laws. During the shareholder meeting, Apple CEO Tim Cook acknowledged that the company may be forced to make changes to its DEI policies in the future, as required by law. Trump believes that Apple should get rid of the policies, rather than modify them.

In any case, Cook told shareholders that Apple will always have a culture of belonging.

"We strive to create a culture of belonging where everyone can do their best work," said Apple, in its annual shareholders meeting notice.

Trump has criticized DEI programs since returning to the White House. Last month, he signed an executive order that "terminates 'diversity, equity, and inclusion' (DEI) discrimination in the federal workforce." In response, some other tech companies like Google have scaled back DEI policies in recent weeks.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Trump Responds to Apple Keeping Diversity Policies

 

[breather]

Trump can't decide who Apple hires or not.

 

[Reverend Benny]

I'm amazed that Trump has the time to focus on stuff like this. There must be other things that's more important.

 

[davide_eu]

"Apple recommended that shareholders vote against the proposal"

It's a shame; anyway, please, bear in mind that sentence when you write you feel "different" (=better) because you "stay with that company"

 

[I7guy]

Wrong president Trump. Stay out of corporations legal hiring practices.

 

[UliBaer]

Wow, I'm literally speechless!

 

[spazzcat]

Trump, how many businesses have you bankrupted now? When you can run a business as successfully as Apple, you can tell them how to run their company.

 

[michaeljk]

In an all-caps post on Truth Social today, U.S. President Donald Trump said Apple should fully end its diversity, equity, and inclusion (DEI) policies.

"APPLE SHOULD GET RID OF DEI RULES, NOT JUST MAKE ADJUSTMENTS TO THEM," he wrote.

Trump's post comes one day after Apple held its annual shareholders meeting, during which a majority of shareholders voted against a proposal that asked the company to consider abolishing its Inclusion & Diversity policies and goals.

The proposal was submitted by the U.S. National Center for Public Policy Research, which calls itself a "non-partisan, free-market, independent conservative think tank." The organization said that DEI programs pose "litigation, reputational, and financial risks to companies, and therefore financial risks to their shareholders."

Apple recommended that shareholders vote against the proposal, labeling it as an attempt to "micromanage" the company's business operations. Apple said that it already actively monitors its operations to maintain compliance with applicable non‑discrimination laws. During the shareholder meeting, Apple CEO Tim Cook acknowledged that the company may be forced to make changes to its DEI policies in the future, as required by law. Trump believes that Apple should get rid of the policies, rather than modify them.

In any case, Cook told shareholders that Apple will always have a culture of belonging.

"We strive to create a culture of belonging where everyone can do their best work," said Apple, in its annual shareholders meeting notice.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Trump Responds to Apple Keeping Diversity Policies

Nice. Is Apple the ONLY major player in the US Economy that is giving Trump a big middle finger on getting rid of DEI policies? Either way, it is the biggest company in the world, so it has big fingers.

 

[ItsASpider]

"non-partisan conservative"... Right...

I thought Republicans were the party of business, so why are they now mad this business decided this isn't in their best interest?

I'm amazed that Trump has the time to focus on stuff like this. There must be other things that's more important.

He's also spending time sending out his horrific AI-generated vision for Gaza. So there is that...

Nice. Is Apple the ONLY major player in the US Economy that is giving Trump a big middle finger on getting rid of DEI policies? Either way, it is the biggest company in the world, so it has big fingers.

I mean... Cook was present at his inauguration and is pretending he's spending $500 billion to get Trumps favor (as in "pretending he's doing it because of Trump" and not "pretending to spend $500 billion at all"). They really aren't giving them a middle finger much...

 

[segfaultdotorg]

It's almost like Trump doesn't answer to shareholders...

 

[davide_eu]

Trump can't decide who Apple hires or not.

More than a$$le you should write "shareholders", because they have recommended to vote against DEI so they are against DEI.

 

[Gherkin]

You can tell he knows he’s powerless against the richest company in the world. “APPLE SHOULD.”

If it were any other smaller company wooo boy would that tweet be worded differently.

 

[sergekills]

orange man must cry

 

[eRondeau]

Apple will be on the right side of history with this decision.

 

[TSE]

Apple is a private company and can do what it wants! What happened to the right saying government should keep its hands out of business?!

 

[spazzcat]

Nice. Is Apple the ONLY major player in the US Economy that is giving Trump a big middle finger on getting rid of DEI policies? Either way, it is the biggest company in the world, so it has big fingers.

Costco has also keep their their diversity, equity, and inclusive policies.

 

[9081094]

Trump can't decide who Apple hires or not.

Not yet, but he’s on his way to become a dictator of a banana republic.

 

[davide_eu]

Nice. Is Apple the ONLY major player in the US Economy that is giving Trump a big middle finger on getting rid of DEI policies? Either way, it is the biggest company in the world, so it has big fingers.

No, even Microsoft (https://www.techtarget.com/whatis/feature/What-companies-are-rolling-back-DEI-policies)

 

[john123]

I'm amazed that Trump has the time to focus on stuff like this. There must be other things that's more important.

To him? Nah.

 

[john123]

Apple is a private company and can do what it wants! What happened to the right saying government should keep its hands out of business?!

That logic works well when it happens to be convenient for someone.

 

[timber]

I don't know if Apple's policies suck or not but it's Apple's business to run. The shareholders can complain if they want to.

 

[spazzcat]

More than a$$le you should write "shareholders", because they have recommended to vote against DEI so they are against DEI.

You do realize the Apple board recommended voting down the motion and the shareholders agreed.

 

[WarmWinterHat]

The shareholders already voted and decided to keep them. Why is he even chiming in?

 

[headlessmike]

In a free market Apple is free to do whatever they like in this regard. The entire point of the executive order was to limit what the government can tell companies to do. I'm glad Apple is doing this though.

 

[kk1ro]

Why is the government telling private corporations how to handle their internal affairs? Isn't the Republican Party all about reducing and limiting the role of government?