I'll preface this by saying that I've made no secret of my being unimpressed with the Apple watch. Based simply on Keynotes, Apple Videos and the recent reviews, I've been asking myself why this thing exists. I should also mention that I'm very much a "watch guy." In the last 5 years I've bought 3 Rolexes, and last week, a Panerai. I really like my watches. Even though I'm not in love with the watch, I planned to buy one because I work in product design/user experience and there's a good chance I'll have to design something for the watch someday. Anyway, went down to the Michigan Ave Apple store in Chicago today to check the watch out and try a few on. My first impression from seeing it under the glass was that both models are much smaller than I thought. I knew instantly the 38mm was going to be too small (and I have small wrists). It also seemed a lot thinner than I though, but this is looking down at it. Hard to get a good look from the side. Another thing I noticed right away was how thin the milanese loop looked. I was bummed out about that because that's the one I was interested in. I start by trying on the 38mm milanese loop. I absolutely hated the band. It felt so.. unsubstantial, cheap even, and it feels unrelated to the watch. I also knew immediately that 38mm was definitely too small. Then I tried the 42. While it fit better, I noticed that the watch IS actually much thicker than it looked, and I really do not like the way it looked on my wrist. The design, while very Apple, seems totally wrong for a watch. Honestly, even if I loved what the watch did, I couldn't see myself wearing this and glancing down at it like I do with my other watches and admiring it. I also thought the SS with White Sports band looked nice, so I tried it on. Same thing.. really didn't like the way it looked. So the girl showed me the space grey sport with black band. This one actually didn't look so bad. I asked if it was thinner, and she said no, but that the color kind of makes it seem that way. On my wrist, it looked more.. complete than the other ones I'd tried on. As for software, the demo really didn't let me get a sense for how I'd use the watch so she grabbed the display model that's functional and tried to demonstrate a few things. She tried about 5 different times to open the message app to demonstrate force touch and each time she touched the wrong app. Zoomed all the way and she was still having problems. Once she got in there she handed it to me to try, so I did, and being 100% honest, I really didn't think it was all that great. I found it hard to navigate, the screen too small to be able to really navigate with touch, and the digital crown wasn't the easiest thing to manipulate while on my wrist. So, I'm sure a lot of you will write off these thoughts as a guy who went in intending to hate it, but I assure you I was quite the opposite. I'd have loved to have changed my mind some about it, but after seeing it in person and using it, I can say with absolute certain that this is not for me. I'm actually in shock even that Apple is releasing this thing the way they are. It feels so unlike them to do something so half assed. Design seems wrong, interacting with it seems clumsy, and still I don't understand what the need for it is (other than that we all think it would be cool to have a smart watch on our wrist, even if we don't know why). If you're on the fence, I'd say pass - see if they improve it in future years. If you're sold but haven't seen one, I really think you should check it out yourself, and if you're sold but don't know which one to get. I really think the space grey sport was the nicest of them all. Oh, and because I've had quite a bit to say about it, I'll say with even more certainty than before now: If you spend $17k on the Edition version of this, you have no regard for money at all. As it is, sport feels appropriately priced, watch seems overpriced, and edition is the complete joke I thought it would be. Edit: Oh and if you're wondering about 38 vs 42.. I have small wrists and the 38 was WAY too small. 42 for absolute sure. Anyway, flame away, discredit me, tell me I'm wrong. Those are my thoughts and I'm sticking to 'em.