Macs at the performance-at-any-cost end, iPhones at the "use the efficiency to improve battery life" end. iPads in in the middle, with a particular focus on beefier GPU resources as per the AxX chips of years past. The iPhone variant could also live in self-contained AR/VR gear.
An interesting line of thought in my mind is: with an A14-based chip established across the iOS and macOS lineup, the philosophical distinction between Mac and iOS (or really the PC as a whole vs iPad) only comes down to the usage model. If I can have Affinity Photo on an iPad Pro, or I can have Affinity Photo on a MacBook Air -- for the same kind of money and performance -- then it's almost six of one, half-dozen of the other, and I'd just be choosing based on the environment in which I'd want to use the tools. The Mac would make sense for the desk, and the iPad would make sense for the balcony/coffee shop/couch/beach/plane. It almost becomes a lifestyle choice.
The traditional PC idea of sitting at a prepared workspace to get "stuck in" with a project isn't going anywhere -- and macOS has monumental compatibility and flexibility benefits for really complex work. But right now the conversation is still around the guts of the machine. It really ought to be around which style of device is best for what you want to do with the machine, and once we reach full parity I think that will be more of what we see in forums and tweets.