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Or a 2 cent piece of tape? Or get fancy with a strip of Velcro with adhesive on the back side? What's with all these grossly overpriced accessories for Apple products???

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In combination with this, unbeatable:

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And all this cheapskate snark on a website dedicated to the expensive products from a company founded by a guy who famously (and fanatically) insisted that the backside and even the inside of their products had to look just as good as the front ... Steve would be very dissapointed in y‘all.
On the contrary, the Wizard of Woz🧔 (the other Steve who co-founded Apple) would be proud of our ingenuity.😇 Jobs was the marketing guy, Wozniak was the brains/engineer of the outfit. There was a 3rd guy, but he's best remembered for giving up his share of Apple for a few hundred bucks.
 
And all this cheapskate snark on a website dedicated to the expensive products from a company founded by a guy who famously (and fanatically) insisted that the backside and even the inside of their products had to look just as good as the front ... Steve would be very dissapointed in y‘all.
Sorry but Twelve South's products are completely different than when they first started. IMO their only products that seem to have stayed true are the BookBook covers. -- They sell a $30 candle that smells like "Apple" for crying out loud LOL.
 
Budget has nothing to do with it. Every single person here can afford a 25 dollar product. It’s just silly as hell

People spend their $$ on what they like. Some people like over-engineered cable management. Some people like toys. Some people like buying a bunch of cars. Some people like buying a bunch of computers.

Why some feel the need to look down their nose at what other people choose to do with their $$ is something I will never understand. I would imagine a lot people that click on the thread do so knowing on the front end that it's not something of interest to them. Yet, here they are.
 
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THIRTY DOLLARS? For something that sits behind your desk/nightstand/counter, etc? Just buy some cheapo cable clips from Bezos' outfit and put them on. I usually love twelve south stuff. But this is outrageous.
It’s your fault if you place it BEHIND - i will place it INFRONT
 
This is obviously being positioned as a luxury item for people that care about the aesthetics of their workspace. Personally, while I find their 2-1 pack at $30 to be a little pricey, some of the cheaper options people here listed would not be acceptable for my workspace.

Would I buy this? Maybe. My current desk lets me hide cables in a better way but if I had a different desk I may be a customer.

For those of you criticizing the price, can you find something as aesthetically pleasing for a cheaper price?
 
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“Twelve South even suggests that the SurfaceSnap is ideal for travel.”

I do hate running through an airport when I’m running late for a flight and suddenly realising I’ve left my cable management solution at home!

This can permanently live in my suitcase so I’ll never again be embarrassed when housekeeping see the mess of cables in my hotel room.
 
For a desktop, iPad, or lamp cord, I would likely need more than one. There's absolutely no way I would pay that sort of money for something like this. I'll stay with stick-on pads with Ziploc ties and use my aftermarket glue. That would cost me around $5~$8. Apparently, they're adopting Apple's pricing scheme but without the Apple logo.
 
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For a desktop installation, I would need at least six of these. There's absolutely no way I would pay that sort of money for something like this. I'll stay with stick-on pads with Ziploc ties and use my aftermarket glue. That would cost me around $5~$8. Apparently, they're adopting Apple's pricing scheme but without the Apple logo.
Seems not the use case of these!
For your use case there are far better and cheaper solutions.

My use case - one iPad cable in an exposed position makes more sense for these
 
And all this cheapskate snark on a website dedicated to the expensive products from a company founded by a guy who famously (and fanatically) insisted that the backside and even the inside of their products had to look just as good as the front ... Steve would be very dissapointed in y‘all.
Rich people usually have the worst taste. That’s why they hire people
 
Ok, a strip of sticky leather and a couple of snaps, what are they gonna charge for... oh, $30. I was expecting at least $50. What a bargain!
 
What an utterly pointless idea... I just can't believe what capitalism does to peoples brains...
 
Or you can just 3D print something like this with a few cents of plastic:
Seriously - How many here have a high end 3-D printer for this vs tape or small zip ties on the cheap?
 
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