Trying to pivot Twitter to a paid subscription model is likely the right move in the long run. It doesn't excuse the horrible things that are going on in Twitter right now (such as the massive impending layoffs), but Twitter has never been profitable as a ad-run company, so it doesn't make sense to continue down that same path simply because "that's how it has always been done".
In fact, I question the long-term viability of any company relying on advertising revenue, including Spotify and Roku (which I understand are media darlings here at Macrumours).
And in case anyone tries to rebut, no, I don't think Apple entering the ad business is the same thing, for the simple reason that Apple doesn't need to depend on advertising to monetise users, so Apple is able to not abuse user privacy and data. This gives Apple more freedom compared to other ad-supported networks.
In fact, I question the long-term viability of any company relying on advertising revenue, including Spotify and Roku (which I understand are media darlings here at Macrumours).
And in case anyone tries to rebut, no, I don't think Apple entering the ad business is the same thing, for the simple reason that Apple doesn't need to depend on advertising to monetise users, so Apple is able to not abuse user privacy and data. This gives Apple more freedom compared to other ad-supported networks.