Twitter Rebranded as 'X'

[Analog Kid]

I can't be the only one who sees this and assumes it means "marked for removal":

This is all just another effort by his stunted, 14 year old EQ, to one day make a successful x.com company. It almost certainly would have been cheaper to start from the ground up rather than to spend $44B on an existing well known brand, destroy everything it had already built including its brand value and reputation, alienate the developer community you'll need to rely on, then try to construct something bigger on it's already wobbly infrastructure.

He's a native english speaker, right? Is "x's" somehow easier to say with a South African accent? It's like when Weight Watchers decided to "abbreviate" their 3 syllable name to the 6 syllable WW.

"Be sure to x that out" already has a meaning, and it's in no way compatible with "Be sure to tweet that out".

 

[bsolar]

Again, I don't understand what you mean by "Elon has lost grip of all the current problems" when toxicity has always existed and Elon has always supported free speech. He never "lost grip" of the toxicity problem, free speech only increased it.

Toxicity is not a problem for me. I simply block on Twitter. Not a huge deal.

If anything, Twitter teaches people to grow thicker skin. Random trolls on the internet using words shouldn't ruin your day.

That's a perfectly valid position and I agree with the stance "everyone has the right to speak whatever they want, if you don't want to listen, you have the tools to block".

Said that, it's great for free speech but bad for business. Companies want to advertise their brand and products well away from toxicity, so a platform which does not try to keep toxicity under control will be bad for business from the point of view of ads.

I wonder whether ultimately Twitter is going to need a very different monetization strategy that is not as reliant on advertising since the latter will always require censorship in some form or another.

 

[tripsync]

Ok now at least you are making sense. Also if violence and hate promoting free speech increases toxicity and toxicity drives away advertisers, is that absolute free speech an advantage or a challenge?

I mean even before Elon joined the platform, there were millions of porn accounts. If that didn't drive all the advertisers away, certainly free speech isn't driving all of them away.

There have been several news stories about Elon's friends and investors pleading and forcing him to stop posting on twitter. Do read them.

I'm sure they're truthful and relevant as when it was reported by reputable news outlets that Ligma and Johnson were let go from Twitter.

 

[Motionblurrr]

it gets better:

 

[bsolar]

Elon's X logo is not trademarkable, because it's pulled directly from the font "Special Alphabets 4".

You can't trademark a letter typed out in a font that already has a copyright of its own.

I was not aware of even that issue... If it's literally the copyrighted symbol it's even worse than just having the logo very similar to another pre-existing logo in a company in a similar field.

 

[MacDaddyPanda]

Reminds me of the X in Axe Capital.

 

[tripsync]

What? Elon said the problem with Twitter was bots. He couldn't figure out how to get rid of bots, so he said the solution was creating an $8 "verified" user option. Except that didn't get rid of bots, and it also entirely broke the concept of the "verified" user, because the only thing that's verified is the payment from a person, rather than their identity. So now if you see a public figure's name with a "verified" badge, it doesn't mean it's actually that person anymore. And he's also progressively broken basic features of Twitter, making it more unreliable, and more difficult to use. He's never had any kind of "grip" on anything with Twitter, ever.

Lots of out of context accusations.

Elon said that bot accounts can absolutely pay $8 to promote their bot accounts. But at some point it eventually becomes cost prohibitive to run millions of bots accounts with $8 each. Eventually paid users will turn on "only see tweets by blue users" and that drives bot accounts down.

Regardless, the point was about toxicity.

 

[Solver]

SpaceX, TwitterX?

 

[DFZD]

I was not aware of even that issue... If it's literally the copyrighted symbol it's even worse than just having the logo very similar to another pre-existing logo in a company in a similar field.

There's a strong possibility that he came up with that logo himself. Considering that he has fired most of the people already.

 

[Fat_Guy]

Elon's X logo is not trademarkable, because it's pulled directly from the font "Special Alphabets 4".

You can't trademark a letter typed out in a font that already has a copyright of its own.

TWITTER is trademarked but I’m not sure the bird is…. Never seen a TM or R but I could be wrong as I never saw it. Twitter has like 100 trademarks but no big ones other than the name.



It took me seven years to trademark my company’s logo and I will never do that again. 15 year renewal in 2026 and I hardly use the logo with the R anyway. The process of trademarking is combative, soul destroying and every year they make new books that make your old application redundant.



Never Again!

 

[vinegarshots]

TWITTER is trademarked but I’m not sure the bird is…. Never seen a TM or R but I could be wrong as I never saw it. Twitter has like 100 trademarks but no big ones other than the name.



It took me seven years to trademark my company’s logo and I will never do that again. 15 year renewal in 2026 and I hardly use the logo with the R anyway. The process of trademarking is combative, soul destroying and every year they make new books that make your old application redundant.



Never Again!

Trademarks don't require the TM or R symbol to be trademarked. And I guarantee you the Bird symbol is trademarked.

 

[Fat_Guy]

Trademarks don't require the TM or R symbol to be trademarked. And I guarantee you the Bird symbol is trademarked.

I’m not seeing it. But here is the main one:

TWITTER Trademark of Twitter, Inc. - Registration Number 4179739 - Serial Number 77721751 :: Justia Trademarks

Telecommunications services, namely, providing online and telecommunication facilities for real-time interaction between and among users of computers, mobile and handheld computers, and wired and wireless communication devices; enabling individuals to send and receive messages via email, instant...

trademarks.justia.com

 

[fatTribble]

Wow. This re-branding seems so stupid. Elon has a total obsession with the letter x and other ones like y and z. What's it with that obsession?

I remember reading that he named the car models S,3,X,Y to spell ”sexy”

 

[bsolar]

I’m not seeing it. But here is the main one:

The list of trademarks owned by Twitter. is here.

Among the trademarks there are various images. One of them:

Description of Mark: The mark consists of an outline of a bird in flight.

 

[tripsync]

I find it super amusing that other app developers claiming elon copied their logo.

So if several app logos have the same symbol, what does that tell you? 😂

 

[Fat_Guy]

The list of trademarks owned by Twitter. is here.

Among the trademarks there are various images. One of them:

Nice catch there. Kudos to you! 👍

 

[fatTribble]

He has primarily alienated his main customer base for Tesla. And it's easy to blow up federal money.

Agreed. My spouse and I drove the Y and the Mach-E. What tipped us in favor of the Mach-E was it has no association to musk.

 

[bsolar]

Nice catch there. Kudos to you! 👍

It would be crazy for them not to have secured the trademarks for those pictures as it would be crazy if they didn't secure a trademark for their new logo, but much of what has happened at Twitter in recent times is crazy enough that I cannot rely on reasonableness as guideline anymore...

 

[tripsync]

He has primarily alienated his main customer base for Tesla. And it's easy to blow up federal money.

Elon took over Twitter last year. Record Tesla deliveries last quarter. Zero TV ads. Many OEMs adopting Tesla charging standard.

This will be studied in business schools for decades: how to setup a business so good, that you can piss off customers and still sell products and services.

 

[sentiblue]

I think the ability to do more than tweeting is gonna make X more popular. Although I foresee issues with Apple and Google as far as disputes regarding money being sent on the app. WeChat has the ability to make payments between accounts... you can walk into a store, buy a can of soda and scan your QR code to make the payment. Wonder if this will be possible with X, and whether there's gonna be problems with the two mobile OS platforms.

 

[Mainyehc]

Isn't that his kids name?

He's trying to pull a Lisa, except the kid's name is completely bonkers. 😂

 

[Mainyehc]

Elon took over Twitter last year. Record Tesla deliveries last quarter. Zero TV ads. Many OEMs adopting Tesla charging standard.

This will be studied in business schools for decades: how to setup a business so good, that you can piss off customers and still sell products and services.

I doubt it. I held Tesla's offerings in high regard, and Elon's shenanigans helped see what the man really is behind the curtain. Also, regardless of how good I still thought they were, I would never give my money to a raging cryptofascist, so… there. As for the charging standard, if it's ultimately open-sourced, who gives an eff about where it came from?

 

[jimbobb24]

ok...I have resisted saying Musk was crazy but now I believe. He lost it.

 

[Mainyehc]

No, unless he gives up the TM and the domain.

He might just be stupid enough to do so out of spite, or plain hubris, or something.

 

[tripsync]

I doubt it. I held Tesla's offerings in high regard, and Elon's shenanigans helped see what the man really is behind the curtain. Also, regardless of how good I still thought they were, I would never give my money to a raging cryptofascist, so… there. As for the charging standard, if it's ultimately open-sourced, who gives an eff about where it came from?

Doubt what? Anecdotal experience doesn't really counter actual numbers. If you want anecdotal experience, my cousin is constantly hating on Elon in our family social channels, yet he just took delivery of a Tesla just a few weeks ago.

OEMs adopted the standard to access Tesla superchargers, not because it is an open standard. Ford literally said this on call as the primary reason.