Musk really cocked up here and now the whole thing is a confusing mess. There is value to be had from Twitter Blue as a paid-for subscriptions; the ability to edit, longer videos, access to premium support, less adverts/promoted tweets in timeline etc etc. However, this pivot from the old verified checkmark to just a sign of premium membership is really convoluted and confusing.
Currently, a verified celebrity/journalist/personality/brand probably has a blue checkmark. While brands and celebrities are probably more than happy to fork out ~$100/year to keep the tick, many won't. Some of these will then get the 'Official' mark which is buried on the profile page.
What is proposed is the following:
Blue+Verified- Someone or a brand who is deemed by Twitter's verification service to be important or influential enough to have a flag (currently the blue tick) and who also pays for Twitter Blue. They will get 'Official' on the bio as well as retaining the tick.
Verified - Someone/brand who is important or notable enough to have an 'Official' mark but who does not want to pay for Blue.
Blue - Someone who pays for premium twitter and now gets a blue checkmark which was previously for Verified users.
So now all of a sudden there will be loads of accounts losing the blue check mark (some of which will gain an official title) and a whole heap of new check marks against people were are NOT verified in any way.
It's just utterly bizarre. The checkmark is now a vanity symbol, and nothing to do with merit, trust or importance.
I started thinking about how things could work whilst keeping the same single symbol. I thought that perhaps if someone was 'blue' they'd get a blue curly border (with no checkmark). If someone was verified they'd get a checkmark. If someone was both they get a solid blue checkmark symbol (the same as it is now). But its still messy and lets be honest, what musk is hoping for is that those who obsess about online status will buy blue BECAUSE they want it to look the same as celebrities prior and my examples below would destroy that illusion.
Image attached represents:
Outline+tick = Verified/official but not blue
Blue with white dot = Blue, not verified/official
Blue with tick = Verified/official with blue subscription
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