With every boneheaded move, Musk drives more people off the platform and into the arms of Mastodon. Been an active Twitter user for 16 years. I pulled out after it was clear Musk was using his platform as a purveyor of disinformation and fraternizing with the alt-right.
Ivory has made Mastodon mainstream friendly and honestly feeling very familiar, almost like the old twitter. What's been missing was the people that made it a community, and they've been streaming over and it all is starting to feel like I never left.
Twitter was the people, not the platform. Once they're gone, Musk will be left with an empty shell worth nothing.