I apologise for the book I am dropping to whoever has time to read this.
And you are telling me Apple is not innovating?
This is the same as when a lot of people (a lot of them non-Apple customers) bashed the new Retina MBP's when actually it was the 3rd party software developers that didn't support the retina display due to them not being able to catch up with innovation.
Apple is ahead again by offering a feature (Wideband Audio) that won't be fully supported due to related 3rd party services not ready yet.
A lot of people claim Apple is not innovating just because they are not delivering their candy in a brand new wrapper, they fail to see the devil in the details such as:
-Aluminum machined unibody in a handheld device. (advanced production technique introduced in November 2008 with the Unibody MacBooks) that not even the Samsung/Android copycats have been able to replicate.
-4" display (taller only not wider) to keep the quality of customer experience based on ergonomics and not just to "satisfy and compete" with other manufacturer's spec sheets.
-Bumped expected specs. (just because you think it should be faster doesn't mean it is not a freaking challenge to make it happen while not only maintaining but reducing size and weight).
-Non gimmicky yet significant free software improvements.
-Outstanding revised antennae technology after two modified versions from openly admitting fundamental issues in a non beta (released) product.
-Simply the best saturated color and crisp definition display available in the market today.
And that's just scratching the surface, I am not defending Apple, I did (for example) want a better long lasting battery, yes the iPhone was thin enough, this is what Apple is going for though, slimmer yet elegant and quality built products, I hope it stops there and they start filling the available space with more battery.
I am also happy for the people that are satisfied by a Samsung SIII and a Lumia with the gimmicky fatboy/cradle/plate charging station, it is your money, you are the consumer and you choose what is best for you.
I am just very happy that Apple innovates while sticking to their own gameplan, their own ecosystem.
As consumers we have the highest expectations from Apple (we are entitled as Apple products are not particularly cheap), that is why people perceive this latest release as undeserving, most of us don't like the once underdog becoming "the man" while others want to see the shinny company crash and burn, and yet mostly the unbiased users will be happy with their iPhones, Androids, Blackberries and Nokias regardless of the nerd and fanboy trash talk.
Eventhough I never met him personally I do miss Steve, let me clarify that I don't miss him in a weird fanatic way, I miss the man in a self chosen turtle neck-laden uniform delivering the keynotes of the next device that goes with me everywhere I go, passionately keeping it secret and adoringly adding real life features while inspiring and at the same time harshly frustrating colleagues to produce the best of the best time and time again. A man obsessed with quality that brought together some of the most qualified and talented group of people to orchestrate and perform his vision.
The Steve that bent the seemingly impossible into something so intuitive that was hard to beleive that no one thought of it first, and the few times they did they knew nothing as to how to make it big and monetize it.
Yeah he was a jerk sometimes and yes for sure he was a PITA to work with for all we can read in the books and anecdotes but he was also the man that delivered and inspired and that's a fact. He is gone, that is also a fact, he didn't get Apple where Apple is by himself, I hope Mr. Cook and Co. can keep up with the high expectations we all have for them.
That's why there are Apple lovers and haters, that is why there is anger, high expectations, fear of change, melancholy, envy and frustration amongst other feelings, all human emotions rarely seen to be felt towards one single entity let alone a company, a business, a brand, that is how important Apple has become in the mind of the current generations, they took the spotlight by surprise and all of a sudden everyone is watching.
But at the end it is the consumer that has the last word, there is no right or wrong, all that really matters is the endless race to the consumer's heart.
Choose your damn phone and be freaking happy that you have a freaking choice.
Mario G