The SoHo Apple Store in NYC was super smooth (surprisingly) and I finished all activations (MobileMe+iPhone 3G) in-store with ease, without any sign of being hurried by Apple staff.
I was 40th in line at SoHo; got there at about 5:30AM (inside the store by 8:17AM) and out by 9:00AM after everything had been purchased, activated, and set-up.
In all, I definitely enjoyed this experience as compared to last year's hoopla mainly because a more personal outfitting.
PS - While I was outside waiting in-line, I won an invisibleSHIELD! 🙂