U.S. Mac Sales Down in June Despite Introduction of New MacBook Airs

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 22, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Piper Jaffray analyst Gene Munster has released a new report covering the full June quarter Mac and iPod sales data from market research firm NPD.

    According to the data, Apple's Mac sales came in down 5% year over year, despite the introduction of the newest Haswell-based MacBook Airs at this year's WWDC. During the same time period last year, Apple unveiled both upgraded MacBook Airs and the new Retina MacBook Pro, so it seems the lack of a refreshed MacBook Pro lineup may have impacted sales for the quarter.

    As with his previous reports, Munster notes that it remains difficult to extrapolate NPD data to Apple's global sales performance, but he views the June data as "neutral to slightly negative," down from slightly positive in a May report.
    Munster stands by his belief that iPads will continue to cannibalize Mac sales and sticks with his prediction of 5% year over year decline in Mac sales for the June quarter. Macs are currently responsible for less than 15% of Apple's total revenue.

    As for iPods, Munster's analysis of NPD data suggests that units are down 32% year over year, while the Piper Jaffray estimate suggests that sales are down 23% year over year on a global basis. However, as iPods only represent 2% of Apple's revenue, the overall impact of the sales decline is minor.

    Article Link: U.S. Mac Sales Down in June Despite Introduction of New MacBook Airs
  2. drummerdude1390 macrumors member

    Apr 22, 2011
  3. bushido Suspended


    Mar 26, 2008
    once the market is saturated with iPhones apple is kinda screwed ... just look at macs and iPods now. something better/new is gonna come along at some point and i hope its apple

    i dont want them to pull a nokia
  4. sonicrobby, Jul 22, 2013
    Last edited: Jul 23, 2013

    sonicrobby macrumors 68020


    Apr 24, 2013
    New Orleans
    I think its because people are waiting for the Macbook Pro refreshes.
  5. zedsdead macrumors 68040

    Jun 20, 2007
    A lot of people, including myself, are waiting for update rMBPs.

    Add to that the entire desktop line is outdated, and that doesn't help the Mac at all.

    Plus most of the Mac software has been neglected for years.

    Thankfully updates are coming and they started with Logic X which was great.

    Cannot wait for a new iWork, however I have fears it'll be a crippled iOS version ported to the desktop.
  6. chirpie macrumors 6502a


    Jul 23, 2010
    Not likely.

    Most people who drives these sales won't have any idea where the hardware is in it's lifecycle other than maybe how long it's been since it's last refresh.

    EDIT: Eh, I'm rethinking myself. For the Mac Pro... yeah, that audience will be aware. For those purchasing products like the air, then yeah, I stick by my statement.
  7. Clubber macrumors member

    May 29, 2009
    I'm waiting on the MacBook Pros and the Mac Pro to be released and then determine if I want to buy. I have an Air from 2011 and it works just fine.
  8. irDigital0l Guest

    Dec 7, 2010
    New MacBook Air battery is killer.

    Unless you need the Pro for performance, don't see why people are waiting.

    Mac Sales down more likely due to overall shift to iPads and mobile. PC probably took a worse hit based on past years.
  9. tech4all macrumors 68040


    Jun 13, 2004
    That's what I'm waiting for. That and the GigaBit WiFi and any other upgrade they may get.

    For the consumer products maybe, but I think the pro line people are more aware of the internals.
  10. pearvsapple macrumors 6502

    Feb 1, 2012
    There's simply no reason to upgrade for 2011-2012 owners.
  11. Alumeenium macrumors regular

    May 15, 2013
    we are waiting on updates for the rest of the line.

    Mac Pro, iPad mini Retina, iPhone 5S/6

  12. cube macrumors P6

    May 10, 2004
  13. racer1441 macrumors 68000

    Jul 3, 2009
    I don't understand how it's illegal to use some information you know from inside the company to impact stock prices and your wallet, but if you are an analyst you can say what ever you want to impact the stock price and your own benefit.
  14. ka-spot macrumors 6502a

    May 23, 2012
    Sofia, Bulgaria
  15. needfx macrumors 68040


    Aug 10, 2010
    macrumors apparently
    The specked out 2011 mba11 cpu was down by 0.1ghz though (from 1.7 to 1.6)
  16. Popeye206 macrumors 68040


    Sep 6, 2007
    I think it's simple.... Computer sales are bad across the board for the most part. Their lasting longer and it's just not needed to upgrade a computer all the time. Plus, I think many customers are moving to mobile computing which again is slowing desktop and laptop sales.

    Apple needs to continue it's focus on iPhones and iPads to win and they need to give their current customers a good reason to upgrade their workstations and laptops... maybe that will come soon?
  17. Virtualball macrumors 6502

    Jun 5, 2006
    I know I am... :rolleyes:
  18. ValSalva macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    I think that new thing is the iPad. It's the iPad that's cannibalizing Mac sales. How many people have more than one iPhone? I think we are going to see many people end up with more than one iPad.

    In the long run the iPad will dwarf the iPhone.
  19. TomMcIn macrumors member

    Oct 22, 2008
    Incomplete Story

    U.S. Mac Sales Down in June Despite Introduction of New MacBook Airs emphasizes the Mac problem. What were the sales like for the non Mac companies? Balance is important.
  20. Moonjumper macrumors 68000


    Jun 20, 2009
    Lincoln, UK
    Everything except the MBA appears to be near to an update. That must be having an effect.

    There may or may not be a downward trend in Mac sales, but these figures are too influenced by product cycles to be an indicator.
  21. maelstromr macrumors 6502


    Aug 8, 2002
    Charlottesville, VA
    Aside from the ethical implications, if you did it maliciously without justification, which could mean many things like no research, no backing data, contrary to the truth, etc, you could get hit with a civil suit like libel or other grounds for that kind of manipulation. That assumes your "victim" could prove it, including how the statements caused damage. There's a lot of deference to free press, but that doesn't necessarily include a blanket safety net for any behavior on anyone who gets to a computer and the internet's part.

    To be clear, I don't think we're anywhere near that point here. At worst this is an interpretation of facts that reflects poorly on Apple in a plausible, if not particularly solid manner.
  22. Mad Mac Maniac macrumors 601

    Mad Mac Maniac

    Oct 4, 2007
    A little bit of here and a little bit of there.
    There is simply no need to buy new Macs. I use my iPhone and iPad for majority of things, and my 2007 Macbook is still alive and kicking for writing papers and things.

    I've been "about to upgrade" my Macbook for 2 and a half years. But you know what happened 2 and a half years ago? I got an iPad. There's just no need... Although as my macbook becomes continuously more obsolete (I'm stuck on Lion), I'll be itching to buy to get the latest software...
  23. maelstromr macrumors 6502


    Aug 8, 2002
    Charlottesville, VA
    I think this really is the core of the issue outside the pro laptop and desktop consumers. The pro numbers reflect the lack of updates.
  24. cube macrumors P6

    May 10, 2004
    Wrong. CPUs are not fast enough.
  25. chadley_chad macrumors 6502


    Apr 19, 2004
    Nottingham, UK
    Apple have done well, but they've taken their eye off the ball, become too complacent, resting on their laurels, and now the competitors have struck back; and as apple fans try other products (like the better HTC One or S4) people are no longer brainwashed and are starting to realise there are other (sometimes better) choices. That's what happens when you become complacent Apple!

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