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Washington Post has more details on Tile's complaints.

Summary of complaints, most serious to "give me a break, Tile":
  • Find My Network requires Tile users to opt out of Tile's own network, which will negatively affect users relying on Android and Alexa devices.
  • Setting up AirTags does not require installing and using another app.
  • Apple does not license U1 chip to third party. It is worth noting that UWB is a standards-based and Tile only recently started developing a new product using off-the-shelf UWB solution after getting denied from Apple to use U1 in 2019.
  • Apple takes 15-30% from Tile's Premium subscription, if it is done through the app.
The first one is probably the most egregious. iPhone users probably represent very large percentage of Tile Network's 5 million or so users, perhaps the majority. The last one I don't get. Doesn't Android do the same thing?

Tile was years ahead in building their products and network. I gave up using Tile (owned 6) because:
  1. I was tired of getting new Tile after the battery dies (Tile eventually released Tile with user replaceable battery).
  2. I dislike the design of Tile products, especially Tile Pro.
  3. It frequently doesn't work, or takes too long to respond.
Make crummy products, you lose. I would be using Tile still if it worked well, looked good, and continued innovating.
 
Whiners gonna whine. Wow. Apple builds a device and we want it all. We want access to everything or we cry to the Government. We simply want it all to go OUR way. They should build a phone and see how that goes.
 
People have no sense of empathy or know what it is anymore. If you were a small third party app/company with a product and that product ended up being reborn as a new shiny Apple product everyone MUST have, you would have the opposite opinion of what you state here.
No. That's not a thing. Make your product better and stop whining or find another job - like ALL of us have to do every day. Another author puts out a better book , do I write my congressman and complain how unfair it is that that other author is better? This isn't about empathy, this is about well funded companies with millions and sometimes billions fighting it out. I have no empathy for either. I have common sense to bring to the table. There is no issue here. But Tile and these companies want the market to be shifted in THEIR direction for no greater reason than - money. Empathy ends here.
 
If Tile had opened up THEIR network to third parties, it might have had the app (or apps using it) installed on enough devices to still be relevant and useful.
 
This is so silly, and it's annoying how newspapers like NYT and WaPo have chose stoke this narrative by running articles highlighting how the Apple event shows that Apple is being anticompetitive withAirTags rather than... writing about the actual products. Apple has opened up Find My to third parties, Tile could join if they wanted to, but they choose not to. And because they know Apple has the better product, they make a big stink to Congress about how this shows Apple is anticompetitive even though it's actually being competitive- with Tile. And the media and politicians eat it all up. AirTags have nothing to do with Apple's App store policies and Tile knows it. They're just trying to smear a competitor while they are still the market leader.
Sure, they could join the Find My program, but then they would have to kill off their Tile app on Apple’s App Store in order to do so.

Kill off an app that would harm their deployed Tile network that consists of third party Tile-enabled devices like HP laptops, Fitbits, Sennheiser headsets, Planteonics devices, etc., not to mention theiir own Tile devices, that also consists of Android users too.

Suddenly, just to use Apple’s Find My “solution” they have to harm their own product/system in order to do so. This is part of the spirit of what being anticompetitive is all about.
 
U.S. Senator Amy Klobuchar, who is spearheading an antitrust hearing on competition in App Stores, today called Apple's AirTags release "timely" because it is the type of conduct that she plans to examine

Yeah, Apple are ahead of you this time, they made sure to open up to allow others the ability to compete if they choose.
 
Kind of makes me wonder if Tile put some lobbying money in her coffers.

Even if they have, so what? Does anyone really believe Apple’s Lobbying power can be equaled over what we have seen over the past year?

This is a Horse and Pony show for her run for President in 2028, or to Primary Kamala if Joe doesn’t make it to 2024.

Fight the Future will be sent “Back to The Future” after this fiasco.

Tim has a long memory.
 
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What line? Why on earth should tile dominate the space with their subpar product. It’s a great concept with flawed execution. Just because Apple is a giant company doesn’t mean they can’t compete and improve upon existing technology. The consumer is benefited by this not harmed.

No government committee on earth knows what the market needs.
The "line" I was referring to concerns what tying arrangements are permissible. Remember, this is a hearing on anticompetitive behavior generally; it's not about Apple or Tile. The potential issue here -- and certainly the main thing Tile intends to allege -- is that there is no competitive justification for Apple's requirement that a third-party tracking device exclusively use FindMy in order to use it at all. One can consider that point without allowing Tile to "dominate the space with their subpar product."
 
And Apple is still allowing Tile's network on their devices. Amy is my Senator, and I generally like her, but I really wish the government would stay out of stuff like this that clearly isn't unfair competition. I would view it as more unfair if Apple weren't allowed to introduce their solution.

I have a couple Trackr devices and have never been that satisfied with them. They do work, but whenever I lose my keys or wallet, their batteries seem to be dead!
Same here.

U.S. congresspeople and technology. Name a worse combination
Congress and any free-market business/idea.
 
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The "line" I was referring to concerns what tying arrangements are permissible. Remember, this is a hearing on anticompetitive behavior generally; it's not about Apple or Tile. The potential issue here -- and certainly the main thing Tile intends to allege -- is that there is no competitive justification for Apple's requirement that a third-party tracking device exclusively use FindMy in order to use it at all. One can consider that point without allowing Tile to "dominate the space with their subpar product."

If Apple's conduct were illegal, it would run afoul of several anticompetitive statutes, but it isn't. Apple does not hold a monopoly in this market. If anything, Tile is the market leader. If Apple wants to demand developers choose Tile's network or theirs, they're free to do so.

Nobody has a monopoly here. Apple does not have a monopoly in mobile operating systems. We should just let the companies compete and see who consumers support with their money.
 
If Apple's conduct were illegal, it would run afoul of several anticompetitive statutes, but it isn't. Apple does not hold a monopoly in this market. If anything, Tile is the market leader. If Apple wants to demand developers choose Tile's network or theirs, they're free to do so.

Nobody has a monopoly here. Apple does not have a monopoly in mobile operating systems. We should just let the companies compete and see who consumers support with their money.
As someone who works with these statutes, I tend to agree that Apple did what it needed to here (and acknowledged as much in my original comment). But it's quite a leap to go from that to some of the suggestions in this thread that Congress shouldn't even consider competition issues and how companies as large as Apple seek to tie their various products together.
 
Nothing of consequence happened to Microsoft in the 1990s when they were the giant, nothing will happen to Apple today. As usual, the correct politicians are bought and paid for.

Tile isn't the first (and won't be the last) company to get Sherlocked.
Sometimes I'm glad the pay to play system is alive and well.
 
Apple has a Complete & Total Stranglehold on App Discovery in their "curated" iOS App Store !

It is for that Reason ALONE, that third-party App Stores MUST be allowed, at least here in the States, where my U.S. Gov't has control over it.

App Discovery competition will in turn, lead to a reduction in Apple's cut.

Epic & others have been fighting the problem from the wrong angle.

Trying to take on Apple from a price perspective is NOT, IMO, the correct OR smart way to go.

App Discovery is !

Why for example, is the Today tab of the iOS App Store App flooded every single day with Game Apps & Apple Arcade promos ?

Why are there NO filters in Settings to filter-off such content for those who have NO interest in it ?

Because Apple wants to control the narrative !

And they do that to the detriment of NON-Game Apps, & those interested in such apps.

Tim Cook & Phil Schiller need to be removed from interacting from the App Store !

Once that happens, the NON-Game portion of the App Store will blossom !

If that requires New Law, so be it !
I wouldn't get my hopes up too high. The US Government has a history of destroying great companies and really want to see the US last in almost every category. This is just another step in that direction.
 
I like Amy K, but this is going too far. Ma Bell was a monopoly that needed broken up. Apple has a great ecosystem and needs to stay that way, free from 3rd party interference or poor quality.
 
So Spotify who has market share and exists basically because someone else created devices and Tile who holds markets share and basically exist because of the same thing are complaining about competition. What a disgrace. I really hope they start losing their market dominance after this. Just like Epic. Happy to use someone else to make money until they want to make more of it.
 
I just signed their petition because I would like to see the option of alternative app stores. I’m not forced to use the Mac App Store so I don’t see why I should be forced to use the iOS AppStore.
 
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People have no sense of empathy or know what it is anymore. If you were a small third party app/company with a product and that product ended up being reborn as a new shiny Apple product everyone MUST have, you would have the opposite opinion of what you state here.
If you have a terrible product that you have had years to make better or offer more value, but you don’t. You get what you get. Apple’s customers have been clamoring for something better. Had Tile stepped up to the plate they may have never released theirs. Tile had two extra years to make a better product, and a year to figure out how to become the leader on Apple’s network.
Instead they chose to wait two years to play a court attack. Sad.
 
It's indicative the "fairness" and "equity" diatribe that infects nearly everything these days. If you make investments and take risks to innovate or improve your station in life, there's someone ready to demand you share your success with those who sat and watched.
 
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