It's beausage - beauty by usage. That's a term Grant Petersen of Rivendell Bicycle Works uses to describe the patina, dings and other blemishes materials develop over time as they are used. His company sells very beautiful and expensive lugged steel bicycles that he encourages owners to ride hard and over any type of terrain. Petersen believes that some materials age more beautifully than others. Steel ages better than aluminum or carbon fiber. Leather, wood, wool and cotton age better than plastic or vinyl. The synthetic materials may last just as long, and in some cases longer, but they will not look as good after many years of usage.
From your photo and other photos I have seen, I think a stainless steel Apple Watch still looks beautiful with some tiny scratches and dings... I don't think my aluminum Sport will look as good after it gets its first ding. It's subjective though. Some people polish their jewelry on a regular basis, while others like to admire the patina and scratches that build up over time.
I don't know if the term "beausage" makes you feel better about that first ding or not, but it certainly makes me feel better about the chips in my 12-year-old Rivendell's paint job 🙂
Sean
