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Coatings always scratch. Always.

Black coatings on guns, knives, bear traps, and watches also scratch. Unlike a scratched coating on, say, a fashion purse, scratches and dings on tool-like objects add character, substance, and history.

Enjoy your mildly dinged Watch. Now you don't have to worry about babying it.
 
Do you know how you did it? I'm about 2 months into mine now with 16+ hours of day use on a farm and in a manufacturing area without the first mark on mine. I'm normally rough on watches so I'm impressed on how this one is holding up. If it were me and it bothered me enough to post on here and I was still within the test drive period I would return it and get my money back.

Well I was able to get it exchanged. Wasn't expecting anything, and was very upfront about it (was by no means going to try to return and not say anything). Showed the Apple rep the nick/scratch. Told him the watch was 6 days old and that I didn't recall how it happened (which I honestly didn't - haven't dropped or any impact that I remember). Asked him what my options were. He grabbed another rep who looked at it for a few secs. Ran his nail over the nick and said "get him a new one".

My lucky day I guess. Next ding/nick/scratch will definitely be one me.
 
I'm just going to leave this here based on my experience: They will replace without screen damage, at least for Apple Watches with enough damage to the body. Neither do I know, nor do I think, that qualifies for enough though.

I had a space grey version that I smacked against a door knob and ended up scratching off a chunk of it's coating from the side of the crown, up and around top edge, and putting a nice deep scratch into it. Went to Apple Store, asked, and shortly later I walked out with a new watch.

interesting as they do not stock replacements in store...
 
My SS Watch is completely beat up. I wear it everyday... everywhere... and smack it into all kinds of stuff.

I think it's taken the most abuse while sailing. Quick sail changes often have me smacking my wrist into stuff.

Personally, I think the more beat up it is the more awesome it looks.
 
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I had to look at the photo a few times before I saw the ding. But now you can just relax-- after I got the first ding on my car, I was finally able to stop stressing about getting dings on my car. It was oddly quite liberating.
 
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