Does anyone else still have a problem with the Apple $ to £ conversion, where they simply swap the symbols? An iPhone XS in the US starts at $999 and costs £999 in the UK whilst the XS Max starts at $1099 in the US and £1099 in the UK. At current exchange rates, $1 US is £0.76 UK so our £999 is $1310.69 US and our £1099 is $1441.89 US, that’s quite a hike that Apple are charging in the UK. If we convert the $ US price to £ UK it should be £761.43 for the XS and £837.65 for the XS Max. Apple were quick enough to hike UK prices when the Brexit result came out, but this really is profiteering at its worst. I’ve had many Apple products over the years, iPhone 3GS, iPhone 4, iPhone 5, iPhone 6+ and currently an iPhone 7+, i’ve Also had an iPad, iPad 3, iPad Mini and iPad Mini 4 along with a 2010 MacBook Air and a 2011 i7 iMac, but currently wondering whether to finally show them the contempt they have for their customers and switch out of their ecosystem. Frankly quality has been hit or miss recently over both hardware and software, and this additional price “premium” in the UK just doesn’t seem worth it any more.