I too have the FROM wording.I got the from 24th.
And when you look at the website (when logged in) and select the model I bought, it states 12th October. But the person I spoke to the other day stated that it's a good sign when it says 'from' as the suggestion is there wont be a delay (beyond a few days).
Thats odd having spoken several times with Sky, they are saying that from means it won't be here ON 24th. Another advisor tried saying will be 12th Oct but thats never correct!
Its got me baffled..