Went to my local store and had a good touch and feel on all models.
iPhone 17 - The best model this year, bezels are as small as the pro, sage is stunning and feels nice with the larger 120hz screen. black however is not black at all, its grey.
iPhone Air - Yes it is amazingly thin, not as light as I thought it would be but the black and white are lovely. Blue and gold are massively useless IMO, can't see it at all. Would get but I wanted the pro.
iPhone pro - Love the new design, felt amazing in hand, silver is stunning and has such a retro apple feel to it with the round curves of the unibody. Blue was nice but already scratched to hell, orange was ... different, lighter colour in person but not for me.