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UK prices of Apple products (USD to GBP)

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craigrusse11

macrumors regular
Original poster
May 24, 2017
113
410
Over the last 18 months the exchange rate has not been the best for U.S to UK, and as such Apple has seen fit to adjust prices in the UK to nearly the same numerically as the dollar amount.
Now that there is a serious trend back where the rate was 18 months ago, and seems to be staying. Will (or should!) Apple readjust the prices in the UK store to be more reflective of the actual rates. At the moment for example, £999 for an iPhone X is way out of line compared to $999 even when taxes etc are taken into account. Similar for other product lines like Mac, iPad and the accessories.
 
You do have to remove the VAT element of £999 to get a proper comparison: VAT inclusive price £999 : VAT £166.50 : Net price (no VAT) £832.50.

£832.50 is the comparison price.
 
Nigel Goodman said:
You do have to remove the VAT element of £999 to get a proper comparison: VAT inclusive price £999 : VAT £166.50 : Net price (no VAT) £832.50.

£832.50 is the comparison price.
Click to expand...

The OP already stated when taking taxes into account.

Would be nice if Apple returned prices to where they were pre dip, but that would mean less profit for them. Sadly cannot see it happening at present, certainly not until a product refresh.
 
I did a similar post about the same issue a while ago. I think the next time they release some products, they may well adjust the UK prices. Here's hoping.
 
craigrusse11 said:
Over the last 18 months the exchange rate has not been the best for U.S to UK, and as such Apple has seen fit to adjust prices in the UK to nearly the same numerically as the dollar amount.
Now that there is a serious trend back where the rate was 18 months ago, and seems to be staying. Will (or should!) Apple readjust the prices in the UK store to be more reflective of the actual rates. At the moment for example, £999 for an iPhone X is way out of line compared to $999 even when taxes etc are taken into account. Similar for other product lines like Mac, iPad and the accessories.
Click to expand...
Apple changes prices when new products are introduced. When the pound dropped down (thanks Farage and Johnson, bloody liars), prices stayed stable for about six months.
 
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gnasher729 said:
Apple changes prices when new products are introduced. When the pound dropped down (thanks Farage and Johnson, bloody liars), prices stayed stable for about six months.
Click to expand...

Yup. They only went up after the Autumn launch of new format MacBook Pros around the start of November. That is when I got my 2015 MBP just after the 25% price hike started to clear Amazon's entire stock, including marketplace sellers at the old price within 2 days.
 
Ah, my mistake. That link was for apps. I thought it was longer ago than November. This article says October 2016. Time flies.
 
Nigel Goodman said:
Yes, I did read it. I was just giving the net price so a proper comparison could be made. The OP didn't do that.
Click to expand...

Hi, I did do that. You can either take the VAT off and work out £830 is about $1150, or you can add VAT to $999 and convert the other way gets you $1198 or £860 (may i also point out most Americans will pay half as much sales tax as VAT charges and will get it even cheaper) Either way, it shows there is a significant difference and growing that needs to be addressed.

Regarding the six month gap before apple adjusted the pricing, this is not really our problem as consumers. That's theirs as a business for leaving it so long. What is our problem is in the current day the UK prices compared globally are way out of kilter and need adjusted. Let Apple worry about profit margins, and us as consumers worry about fair value.
 
craigrusse11 said:
Hi, I did do that. You can either take the VAT off and work out £830 is about $1150, or you can add VAT to $999 and convert the other way gets you $1198 or £860 (may i also point out most Americans will pay half as much sales tax as VAT charges and will get it even cheaper) Either way, it shows there is a significant difference and growing that needs to be addressed.

Regarding the six month gap before apple adjusted the pricing, this is not really our problem as consumers. That's theirs as a business for leaving it so long. What is our problem is in the current day the UK prices compared globally are way out of kilter and need adjusted. Let Apple worry about profit margins, and us as consumers worry about fair value.
Click to expand...

Apple waited until the release of new products to increase prices (6 months). Apple will wait until the release of new products to decrease prices (however long it takes). Meanwhile, you aren't paying more now than you paid half a year ago. Prices are in British Pound, not US dollars.
 
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