Setup P2P only trading in UMG
If they want to charge more (ie $2/track), it will only send people like us back to P2P networks again. If that happens, I'd love to see a torrent site called P2PUMG where only UMG stuff gets traded. Or better still, a micropayments option similar to Corbis, where bands & artists set their own pricing and remove the middle man (UMG) altogether. After all, that is what the internet does best, it removes middle people. I could see the day, where Apple actually promotes the indie artist and runs big public concert days. In Australia, similar to the "Big Day Out" series. Thinking even further ahead, if Apple were to buy one of the big labels ( I actually thought that EMI would have been a good start, though it has just recently been sold), it would buy them a seat at the table of the negotiations for digital sales. Well, a bigger seat than they already have.
UMG does not have the talent to setup their own digital site, even though they have seen how its done. It will be just like, Moto, Ericson, Samsung & Nokia have seen what Apple has done with the iPhone, ie they now have the formula, but they wont be able to do diddly squat about it!