AT&T was hoping this would happen today. They now have an excuse to drop those on unlimited. Sure, people will go to T Mobile, and I would bet a year from now, they will drop unlimited too, followed by Sprint. My guess is Verizon will drop those on unlimited. The amount of customers on verizon and AT&T unlimited plans are so small now, it's would just be a quarterly blip if those that they did drop off unlimited, actually left them.