They Could Issue Bonds!
Well Said.
About the only thing you could have added would to have been to point out that the development of these technology enablers costs money ... and Apple doesn't have enough money in the bank to invest in them.
LOL!
However, this is true only until they
give it all away, rather that reinvest it in their products; make sensible acquisitions of small, nimble companies and bring their "geniuses" on board at Apple (through long-term employment contracts, generous compensation and stock options that can only be exercised if the employee stays at Apple for an established amount of time); acquire patent portfolios and IP when Apple has not the luxury of time to develop a technology in-house (in such a fast-paced industry); pay the patent lawyers to file patents on EVERYTHING; increase spending on brand and product promotion; judiciously construct more architectural masterpiece flagship Apple Stores around the globe; enter new markets in new countries the world over; OH! And suing the pants off thiefs
this time around!
Click:
Apple Granted Broad Patents By USPTO
Yes, contrary to Tim Cook's, "Apple obviously has more cash than it needs," Apple could have used all its cash and more for many purposes, all close to its core competency, especially when iOS is behind Android in market share (again, with the iPad included).
Of course in moderate counterpoint, it is very true that Apple is a lot more than just a personal computer company today. But the question there is to what degree have they been not paying attention to their core DNA?
True that. That is why I've owned iPods (lost count), three iPads and two iPhones – and intend to buy the "next" iPhone. (I even own a Newton, which is still a blast to break out and play with. Did you know it – well, my model – had a telephone modem, Web browser and email app?)
I simply want to continue buying the fastest, most powerful, expandable, cutting-edge "open Macs," whether they are Mac Pros or some other open Mac. I love my iOS devices, but need my open Mac. There are things I can do on my iPad that simply can't be done on my Mac, and things I can do on my Mac that I simply can't do on my iPad. Neither is better, they're
DIFFERENT! I need them
BOTH!
I should think it would please Apple if customers bought Macs
plus notebooks
plus iPads
plus iPod nanos
plus iPhones
plus an iPanel – instead of
one device that makes all other Apple products unnecessary to
$$buy$$.
The Xeon-equipped Mac Pro is poorly positioned (for a company famous for its marketing acumen) as a tower "pc" rather than a professional workstation of a class far more powerful and professionally customizable than the "pc" class.
One can't blame prospects for comparing a $5,000+ Mac Pro tower to a $399 Core i3 tower PC, and not seeing the justification for the Mac's price. Apple's marketing communications for the Mac Pro approaches zero.
And one cannot blame the consumer for not knowing that a Mac Pro tower contains server- or workstation-class components like the Xeon (even USES the ECC on RAM modules – the
ONLY Mac that does).
And – revived year after year – the concerns of SIGGRAPH attendees about Apple's weak Graphics Card support (including almost no programmability to suit disparate Pro apps) have gone unheeded for many years.
Why OpenCL and GCD (essentially "frozen" as of Snow Leopard), but no dual-card, parallel processing GPU support? This "half-measure" is as inexplicable as it is indefensible (that is, until Apple has given all its cash away).
In the Walter Isaacson biography, Steve Jobs was unequivocally clear as to what HE wanted to use Apple's (then) $40 billion in cash for: to right the wrong of Google stealing iOS. Google's Eric Schmidt sat on Apple's Board for long, and one might wonder what insights into Apple he gained that may have benefitted Google after he left Apple's Board. (Internal Google slogan: "Don't Be Evil." Now,
walk the walk.)
Jobs had seen Microsoft steal and copy the Mac until the Mac's market share was as low as 1.7% (lower globally), and he was seeing history repeat itself (with uncanny similarity) with Google and iOS.
I'd be furious myself if I saw Apple being blatantly ripped off
YET AGAIN with another unprecedented, groundbreaking new Apple product.
Tim Cook, who said, "Apple will not change," has different plans for Apple's cash than Steve Jobs had, ones, IMHO, Steve Jobs would be vehemently opposed to.
Issuing quarterly payroll checks to shareholders already GREATLY rewarded by the appreciation in Apple's stock price is one. (It would be a sad irony if they used their paychecks to buy Android devices).
Getting paychecks for no time or labor. Shareholders should at least be required to come in and mop the floors at Apple once in awhile.
Profits aside, including the iPad, Android has a greater market share than iOS. Apple doesn't have a monopoly; they're
behind in unit market share for mobile devices and personal computers.
Apple was awarded BROAD patents by the USPTO for dozens of touch, multi-touch and gesture user interactions, that Google has simply ignored and copied, without restraint, with each new release of Android.
Pinch and unpinch and velocity scrolling are among them. Has this bothered Google? The evidence would suggest not.
Let Google compete with its
OWN IP and innovative,
unique ideas; and let the
consumer decide. And if THEN more people buy Android devices, this would not only be fair, but "real" competition to the greater benefit of consumers.
P.S. People who consider Apple a "bully" or "monopolist" because they sue, must lack the loooooong perspective of the law's failure to protect Apple and to protect the Mac's proprietary features from cloning by Microsoft. With this perspective, I say to Apple: sue, sue,
sue! You've paid your dues – nearly driven out of business – and have earned the right to become a litigant to be feared –
this time; rarely do we get a second chance in life. Don't blow this one.
Check out:
Bill Gates Runs Circles Around John Sculley (a.k.a. "Not just Windows 1.0.")
