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I can picture them in the office thinking about the most complicated and weird names possible. Jeez!
 
Do we really need to call it "Max" Plus" "XL" or anything else.... can't we just see that the dang thing is bigger!?! I have the greatest name ever for it.... "iPhone". Maybe something to reference the year. Because if iPhone X was meant to be the 10th generation, then what the hell is XS? Is that generation 999,999,990 (Assuming S is 1 billion in roman numerals.... I made that up).

Agreed. The X name was supposed to denote the 10th anniverary of the iPhone. What does the Xs represent? The 10th anniverary now with a larger screen and better internals? Ridiculous. Drop all these numbers and just go with iPhone. People really are smart enough to underdstand what the new iPhone version is. I am sure apple is clever enough to accomplish a simplified nameing scheme.
 
We made fun of the iPad’s name, but it slips of the tongue well now.

This just seems excessive though.

The iMacs, iPad Pros, and MacBook Pros have never had special names, just denoted by their display size.
 
No, no it could not be... Plus is just fine, Apple!

(in all seriousness that sounds ridiculous!)
 
Agreed. The X name was supposed to denote the 10th anniverary of the iPhone. What does the Xs represent? The 10th anniverary now with a larger screen and better internals? Ridiculous. Drop all these numbers and just go with iPhone. People really are smart enough to underdstand what the new iPhone version is. I am sure apple is clever enough to accomplish a simplified nameing scheme.

As long as we don't have to go through "the new iPhone", "iPhone Air" and "iPhone Air 2" before we get to the simple "iPhone", i'm all for it.
 
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Yeah, cause the Quadra 660av as such an elegant name during his days. The IIvx, IIci, IIsi, IIfx, IIvi, IIx, IIcx..... all such elegant names that really distinguished them apart.

Steve wasn't at Apple when any of those where released.
 
Just wait for the official name. That kind of thing is very difficult to get from leaks or "sources" as only people inside the company know this type of information.
Only people inside the company know..?? You do realize the new phones are all in production now and many, many people have seen the phones themselves and the boxes. So there are probably thousands of people that know exactly what the new phones are going to be called.
 
Apple need a think tank and marketing department for their naming. They need a long term view of what they are going to be doing.
 
We’re probably forgetting that it won’t really matter. Regular consumers don’t know what the names are anyway, just that it’s “an iPhone”

I work in the industry, know every single detail of every major device, especially Apple, and talk about it all the time at home...

But my fiancé still doesn’t know which model her phone is when we’re shopping for cases.

I think average consumers aren’t really bothered. But that’s probably why they’re not here arguing with us!
 
This is what you get when Timmy is at the helm!
[doublepost=1536256906][/doublepost]iPhone Xs Max? Really? Whats next years model? The iPhone Xs Max Pro? Then the year after that The iPhone Xs Max Pro 5G? Steve is rolling over in his grave right about now.
 
Wow, Apple really f******* up their nomenclature

Hire me!!

Mac - Mac Pro
iMac - iMac Pro
MacBook - MacBook Pro
iPad - iPad Pro
iPhone - iPhone Pro



Kill Air
Kill mini
Kill Plus
Kill Bill

Leave Bill out of this, okay pal?
 
They generally release in late September/early October, meaning for 9 months of the year they'll be selling "last year's" model. Samsung, Huawei, Xiaomi etc would all release their 2019 phones on January 1st with accompanying "this year's best" fanfare/promotion.
Psychologically that would be the thinking, however, despite Apple's decision to choose to sell newer versions of iPhones after September, technically it is the year when it comes out. Car manufacturers sell next year cars a few months before the new year starts. How many people have bought 2018 models in late 2017? So shouldn't these cars be classified as 2017 models and not 2018?
 
I do not have to worry about it until Apple releases the unlock version in December! I usually buy it in late January or early February with me and two or three customers in the Apple store and the associates are so happy to wait on you! Most time there are two that come over to talk! They are so desperate to make a sale too! I get the VIP treatment!:):D
[doublepost=1536268601][/doublepost]Xs means “Xtra Saving”! So, Xs Max interpreted as: Xtra Saving Maximum!;)
 
Seriously, the naming scheme has really gone crazy if this is true. It could have been so simple.
  • iPhone (5.8” LCD) ========> iPhone S
  • iPhone Pro 6.1” (OLED) =====> iPhone M
  • iPhone Pro 6.5” (OLED) =====> iPhone L
Done. Super simple and nicely mirrors the iPad line with both an entry level and a “Pro” level that comes in multiple screen sizes.
 
I understand yours (and others) feelings on this. But as I understand the upgrade program, it allows people to get a new phone every year, that’s every 12 months. There’s nothing that says people are entitled to the newest phone the day of release. Unfortunately the projected day of ordering is before twelve months have passed.
The upgrade customers can still get the newest phone, but they have to wait the twelve months out.
Deciding whether to pony up the money just to get the latest and greatest before the contract timing is up is a personal decision for these folks.

This is all moot though, as we have no idea yet how Apple will handle this.

Perhaps Apple has some Machavelian (sp?) scheme in place. They’re 2 months behind in manufacturing so by making upgrade customers wait two more months to fulfill (to meet contract), they’ll be able to fill new orderers first, then play catch up for the upgrade people . It’s all guesswork.

Yeah, that’s true about the program not tailored for first day releases. I’ve always been a Day 1 fan boy and it’s unfortunate how the last 2 releases played out for the upgrade program.

Definitely a moot point just waiting to see if Apple will indeed have a plan in place, but after reading what you wrote, I might just pay out the last 2 months so I don’t run into any issues. I’ll dispute it with American Express if Apple does come up with a Machiavellian plan. Probably will end up being more of a hassle by being a rule follower lol ¯\_(ツ)_/¯

I am feeling nostalgic though—miss the “2 year contract” days. I created my own ad hoc “Day 1 Upgrade Program” juggling 3 family lines (of course not upgrading one of my parents lol) so that I can upgrade every year.
 
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Naming has to be a joke....

Try Saying

iPhone Xs Plus

then

iPhone Xs Max


With the latter, I end up saying iPhone XX Max.....try it
 
With the latter, I end up saying iPhone XX Max.....try it

You're saying it wrong. It's really supposed to be "iPhone 10s Plus" or "iPhone 10s Max". Try that and there's really no significant difference. There is no "Ecks" in the official name, just a Roman numeral 10. I would have thought MacRumors members would have that straight by now, 10 months after the release of the iPhone X (read "iPhone Ten").
 
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