I'm totally against side loading, why should this be enforced? I understand the Monopoly argument but android has a bigger share then apple so how can this be used as an argument. I see a lot of people saying give the consumers a choice and this choice is already here and it's called android, no one is forcing them to use iOS. More importantly we forget that most people who visit this site are tech savy but you forget about the average Joe's (or below average Joe's). Some will download lets say a calculator app that is malicious and have no idea, but a link sent them there so they thought it was safe. Another example is lets say your browsing on your phone and it says "malware detected, download the latest antivirus app" some people will actually download the app that may very well be malicious. I mean I don't get the purpose of this and this is coming from a person who has jailbroken and rooted phones in the past. People also forget how this can hit Apples reputation. If an app was downloaded millions of times and was malicious the news/competitors could use this to target apple, but hey that is just one man's opinion.