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It won't be as bad as the PS3 random number generator, but I don't think this will blow the doors off on sales:

Image

I just Googled that. Hilarious! It's like Microsoft's "you need the CD to play" dialog box for Age of Empires II where you can start the game anyway by clicking the picture of the CD on the window.
 
want

At the moment, for travel I carry an iPhone 5 for most snaps, and also carry a Nikon P7700 for higher res and more versatility in the lens for the better images. If I could just carry the iPhone and have one of these pocketed for when I need more control or want to shoot something at a higher res, etc. it'd be perfect for travel.

If the price is reasonable, ie. significantly less than just buying an RX100II, I would definitely buy one of these.
 
~20 MPs over bluetooth? That could take quite a while to transfer.
 
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I've tried to use my iPhone for photos and videos at special events...and I swear for the life of me when I try and capture that perfect moment I get a phone call at that very moment and lose the shot lol I've learned to put the phone in Airplane mode but then I lose location services...I will be happy with a decent priced DSLR Sony!
 
You people don't get it, right? Well if you ever used RX100 you know that the pictures you get are way way better than anything that would ever come out of the smartphone. Ever, because matching them with a tiny phone camera requires beating the laws of physics.
This attachment is every blogger, social media addict or web junkie wet dream. Why? Because a smartphone allows you to edit and share your pictures instantly and much much better than any camera would ever do. Want filters? You can use snapseed, Instagram, photoshop whatever you want. You can have a high quality image posted to your blog in literally seconds. Your school just won state championship, boom, you have a nice contrasty low light photo on Facebook, you are at a fashion show and while everyone is sharing grainy silhouettes, you post nice high res pictures, etc, etc... It's a big, big deal. If you think your iPhone camera takes perfectly good pictures, its not for you, understood. People who care about connectivity and good photography should be excited.
 
Not for everyone.

It might be useful for studio photographers. If you mount the 'lens' on a tripod, you're free to walk around with an ipad as remote viewfinder. You can be in front of the camera while you adjust/reposition your subject, mess with lighting, etc., as you hit the shutter. Who needs an assistant anymore?

Or you can unobtrusively hold the lens above your head at sporting events with your ipad on your lap. That should please some folks. :)
 
more garbage

At least the can't screw up the connection to the computer. I stopped buying Sony stuff because its always breaking down and support is horrible. I use Canon now.
 
Before anyone starts to say how needless this might be, can we all just stop and take a moment to realise how mind blowing this is, an entire camera (with bluetooth) has been built into a lens housing...

Unless it can take standalone pictures w/out a phone then not an entire camera :p
 
If you're going for small and affordable and want to shoot film... there are kazillion options but only one makes the difference.

Blackmagic-Pocket-Cinema-Camera.png


The image is mindblowing at $999,- (excl. lens)

here are some examples:

http://www.youtube.com/watch?v=TnjYwqBZVtE

http://www.youtube.com/watch?v=KHSkce14FBY

http://vimeo.com/67562461
 
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You mean like GoPro, Contour, or the other companies that make small cameras?

Before anyone starts to say how needless this might be, can we all just stop and take a moment to realise how mind blowing this is, an entire camera (with bluetooth) has been built into a lens housing...
 
Yeah what's mind blowing, is that Sony is willing to devote so much time and money on products aimed at tiny demographics. Someone at the top must have some serious delusions about the potential success of these new products. They're also making their own smart watch (flop) and a convertible laptop/tablet (aka MS surface). With all that engineering, manufacturing, design expertise at their disposal, you'd think they could just focus on one product (smartphone, laptop, tablet, etc.) and make a really killer device.

This product is great for professional instagrammers, and Chicago Sun Times journalists but that's about it.

Nicely done getting the dig at the Chicago Sun Times in while also making a pertinent point. :)
 
But it is, isn't it?
What on earth is the scenario in which a camera magnetically attached to your phone and controlled by an app is easier and better to use than a full camera 5mm thicker?
You still need to carry two things around, because you're not going to keep this on your phone all the time. So given that, just buy sony's thinnest camera (I believe they have one at around 10mm thin) and carry them both!

Yeah what's mind blowing, is that Sony is willing to devote so much time and money on products aimed at tiny demographics. Someone at the top must have some serious delusions about the potential success of these new products. They're also making their own smart watch (flop) and a convertible laptop/tablet (aka MS surface). With all that engineering, manufacturing, design expertise at their disposal, you'd think they could just focus on one product (smartphone, laptop, tablet, etc.) and make a really killer device.

This product is great for professional instagrammers, and Chicago Sun Times journalists but that's about it.

You mean like GoPro, Contour, or the other companies that make small cameras?

Thanks for missing my point.

I meant in the sense that it resembles this concept:

http://www.wired.com/rawfile/2012/06/futuristic-concept-camera-iris/

Which is pretty cool that we can't be that far off that being a reality.
 
Before anyone starts to say how needless this might be, can we all just stop and take a moment to realise how mind blowing this is, an entire camera (with bluetooth) has been built into a lens housing...

Mind not blown.There's already an entire rather good autofocus camera and flash that's a fraction of the size of that Sony thing built into the phone.

10 years ago maybe...
 
This attachment is every blogger, social media addict or web junkie wet dream. Why? Because a smartphone allows you to edit and share your pictures instantly and much much better than any camera would ever do. Want filters? You can use snapseed, Instagram, photoshop whatever you want. You can have a high quality image posted to your blog in literally seconds. People who care about connectivity and good photography should be excited.

PhotodudeCA is exactly right. This is roughly the workflow I have with my Canon EOS 6D when I am on vacation. Take photo, use WiFi to transfer to iPhone, post to instagram/facebook/twitter.

I'm using a full-size DSLR because I want the high quality and to use my existing investment in EOS lenses. This attachment potentially gives a significant image improvement over the in-phone camera while providing the user the connectivity inherent in an in-phone camera.

Worst case, the app for this attachment saves photos straight to the CameraRoll and the user picks up the image in instagram from the CameraRoll. Best case, the app allows direct sharing to Facebook and Twitter as a single app solution.
 
But it is, isn't it?
What on earth is the scenario in which a camera magnetically attached to your phone and controlled by an app is easier and better to use than a full camera 5mm thicker?
You still need to carry two things around, because you're not going to keep this on your phone all the time. So given that, just buy sony's thinnest camera (I believe they have one at around 10mm thin) and carry them both!

use your imagination a little. i have a fun. most of the time, that phone takes good enough pics. sometimes, i want better pics. on those occasions i can bring a second, small object and presto -- better pics. even better, i get all the GPS, connectivity, and social advantages of using my phone....things i dont find possible or adequate on small cameras-only devices.

crazy, huh?
 
This is one of the best ideas to come out of Sony in a long time.

True, it may look funky but just think about it. Being able to capture entry level SLR-like images using a smartphone, using a lens attachment that is much smaller than carrying another camera can be very compelling to many would-be SLR/mirror less buyers.

The devil will be in the execution, of course. The attachment must be easy to pack and unpack (and attach). And it should look more secure when attached. The accompanying app and hardware must support advanced features that SLR users take for granted (ISO range, RAW, advanced metering, ultrasonic focus motor). Power management and charging must be solid. And RAW conversion support in 3rd party apps like Lightroom and Aperture.
 
Don't see the value when you can buy cheap, small and pretty darn good wi-fi cameras:

http://tinyurl.com/nybft4l

I bought this tiny Samsung on vacation when I realized I had forgot my point and shoot. It's pretty amazing - download free iPhone app and it transfers pics automatically as you shoot them. Granted, it doesn't have the Sony's optics but for $100...
 
An iPhone or an Android phone plus one of these things would be a much better option than buying a Nokia Lumina with that large built in camera. The lifecycle of the average cell phone is between 2 to 4 years. People tend to expect their cameras to last longer than that so it makes more sense that you can buy the camera part separate from the phone part and use the camera part with your next phone too.
 
We missed your point because you didn't provide that link in the original post (we aren't mind readers - is there an app for that?)

Which is pretty cool that we can't be that far off that being a reality.

It was a reality in the 1980s. Follow your link - did you read the comments? Canon had the technology to follow the eye in the 1980s. I owned one of their SLR cameras. Still very impressive. Canon Elan IIE I think.

I just don't see this as being revolutionary. The tech is out there, it is in use. There are companies that take apart gopros and put them in new housings with real lenses. I think it is an interesting product (I don't care for bluetooth much).

The big problem is that people CHOOSE not to carry around another camera - they photograph with their phone. Why would this be any different? It is carrying around ANOTHER camera. The tech in Nokia's latest camera for the windows phone is way more impressive than this.

Thanks for missing my point.

I meant in the sense that it resembles this concept:

http://www.wired.com/rawfile/2012/06/futuristic-concept-camera-iris/

Which is pretty cool that we can't be that far off that being a reality.
 
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It's about apps. A separate camera, no matter how small, won't have anywhere as huge or good a selection of photo related (editing, sharing, etc.) apps as in the iOS ecosystem. This thing just attaches a much bigger lens (big enough to catch a ton more photons than the pinhole on an iPhone) to apps.
 
... just magnets will hold it on?

Am I the only one thinking that's not going to be adequate?
 
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