Unlimited is dead

. (for now)
In five years the plans could be completely different. Why would you judge a plan for five years down the road? I have a feeling data caps will rise, as 4G competition picks up.
In the end, you get what you pay for. I for one am willing to pay extra for a 10 + mbit connection. I can see why others don't want to. Solution? Switch to Sprint or T-Moble. This is the same for most markets. If you can't afford / have no use for a Lexus, you can buy a Toyota. They are both nice, but the Lexus will get you there quicker

. (I am not trying to sound like a snob, I drive a Honda lol...just pointing out an analogy)
The only issues with Sprint or T-Mo is the consistency of their networks. Verizon and AT&T definitely cover far more ground, but the 2 little guys are working on that. If you live in a good coverage area, your argument about a Lexus Vs. a Toyota doesn't work, but when you don't.... it's a great analogy.
We all really need the little guys to do well, because only their success can keep the big 2 at bay from their eternal price gouging of customers.
Look at what they've attempted int eh past year or done:
Verizon: tried to charge you $5 fee just to pay your bill if you did not elect in auto pay (Thank you FTC for instantly smacking them)
AT&T: Now shuts off your service if your bill is 1 day late, and then charges you a late fee... and $40 for an automated system to turn you back in.
AT&T: now only offers unlimited texting for $20 (though you get unlimited mobile to any mobile minutes for the fee) limiting choice and raising the per message rate to .25 cents.
Now we're getting shared data plans that are eventually going to be forced on you at renewal time, and only benefit a small number of people.
Looking at the little 2, they offer better plan options and pricing, none of those insane fees. I mean, Sprint is going to charge you $15 to use an operator to change your phone number (but free online to do it yourself)... verizon and at&t charge you like $39!!!
Consumers vote with their money... and as long at the majority of people go to the big 2, little will stop them, no matter how competitive someone else is.