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macrumors bot
Original poster
Apr 12, 2001

U.S. cellular carrier Verizon is planning to move its customers who still have unlimited data plans for their smartphones to its new family data-share plans as customers switch to LTE data plans.

The iPhone was initially offered with unlimited data plans when it launched on Verizon early last year, but the carrier soon dropped the unlimited option in favor of data plans with allocations of data.


Fierce Wireless has the details, quoting Verizon Communications CFO Fran Shammo at a JP Morgan conference:
As these 3G unlimited data plan customers migrate to 4G LTE, they will have to purchase the company's data-share plan (which Verizon plans to launch in mid-summer) and move off the $30 per month unlimited data plan. "Everyone will be on data share," Shammo said.
Verizon currently throttles its unlimited data users only when a particular cell tower is overloaded, whereas competitor AT&T slows its unlimited users after they use 3GB of data in a month. AT&T CEO Randall Stephenson recently noted that his one regret about bringing the iPhone to AT&T was offering unlimited data.

Sprint, the number three carrier in the country -- and the only carrier to still offer unlimited data packages for the iPhone -- has said it will continue to offer unlimited data plans for the iPhone, even if the next iPhone includes LTE, as is expected.

Article Link: Verizon Planning to End Grandfathered Unlimited Data Plans With LTE Switch


macrumors 601
Oct 6, 2008
Verizon has cast the first stone.

I'm awaiting AT&T's announcement next week.


macrumors 6502a
Apr 10, 2011
And if Sprint ever digs itself out of a distant 3rd place it will also dump the unlimited plan. I mean who didn't see this coming?


macrumors 65816
Feb 6, 2008
So Cal
I think those of us who have already migrated to LTE and have unlimited LTE, will still be OK as long as we dont sign a new contract. So buy your phones at full price from now on.


macrumors 65816
Dec 26, 2009
Deep Space
How to cheat on your customers:

1. Sell them unlimited data plans.

2. End unlimited data plans, but tell those who already have them, that contracts will be respected = grandfathered.

3. Fu$$ it! Who cares! End grandfathering and break contracts. All grandparents must die one day anyway.

For the record: I don't have an unlimited data plan. But it annoys me anyway to see how cell phone break their word to others. Cell phone cartel keeps prices at twice the price level anybody else in the world pays.

Where is the government investigation into price fixing at cell phone companies?


macrumors member
Nov 1, 2007
Cleveland, OH
Verizon only throttles 3g. They don't throttle LTE. The article is wrong. Also I wouldn't be surprised if people kept their unlimited. This only applies to people with more than one line.


macrumors regular
Jan 20, 2009
jeez what is the point

why dont these mobile companies spend money on expanding their networks rather than trying to out advertise the other guy

really wish Apple would start its own network ...


macrumors 68040
Jul 29, 2008
New Mexico
>.< So my cellular data will be faster but I'll have some ****** limit. >.< I'm assuming it's 2GB or whatever option I choose. I hope that family plan data share thing doesn't mean I have to share 2GB with all iPhone users on my plan, that would not go well.


macrumors 68020
Apr 15, 2004
Washington DC
If AT&T follows suite - it will just make my switch to T-Mobile a lot easier as the one thing keeping me is unlimited data.
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