http://abcnews.go.com/Business/wireStory/verizons-profit-sinks-loses-wireless-subscribers-46907905The New York company said that it lost 307,000 wireless subscribers who are billed each month, the more lucrative kind of wireless customer. Verizon said it would have lost even more subscribers during the first three months of the year if it didn't launch its unlimited wireless service in February. Last year during the same period, it added 640,000 subscribers.
Guess that explains why Unlimited came back...